Covfefe

covfefe“Covfefe”: It’s likely to be the word of the day. Or Word of the Year?

Donald Trump posted a tweet tonight that ended with the unknown, non-existent and enigmatic word and it keeps the emotions on social media quite busy. “Despite the constant negative press covfefe”, the American president tweeted.

“Covfefe? Is this a drunk tweet?”, “Has Trump fallen asleep during twittering?”, social media wonder.

The president tweeted the message at 2 o’clock American time. A few hours later, the message was already liked 105.000 times and shared 84.000 times. The tweet has since been removed.

Note to all coffee companies: start your newsjacking!

UPDATE: We have already spotted the first covfefe-trademark registrations.

Erwin Hauër

“Hope is not a strategy.”

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