While the Cronut – the donut/croissant hybrid – still reigns the streets of New York City (see here and here), people are already lining up for the newest food hype: the Ramen Burger. Creator Keizo Shimamoto is trying to monopolise his Japanese-American mash-up by registering a trademark. But is he successful?
The Ramen Burger is an hamburger patty sandwiched between two discs of compressed ramen noodles. And it is massively popular. “It’s definitely crazy! I didn’t expect it to be this popular.”, Shimamoto.
For now, Shimamoto’s store is is the only place to get a genuine Ramen Burger, but it will not be long before “followers” will pop up. Shimamoto tried to trademark the name RAMEN BURGER, but failed. His US trademark application has been refused for being generic. So hopefully he will continue being popular selling the genuine Ramen Burger, although the will most likely lose business for other Ramen Burger sellers. Until the next food hype comes up, of course.