Yesterday MarkMatters was invited to witness two strong brand working together to become even stronger: world famous DJ Tiësto has collaborated with Efteling, the Dutch fairytale themed amusement park. Brand collaboration at its best. Both Tiësto and Efteling are client’s of Knijff trademark attorneys.
For more than 60 years now, Efteling has been a unique world full of wonderful and beautiful fairytales, breathtaking attractions and the beauty of nature, of which you can never tire.
In 2012 Efteling opened Aquanura, the second largest fountain show in the world. Yesterday, the fairytale music that normally is part of the Aquanura show, has been remixed with the beats of DJ Tiësto, making a brand new, musical extravaganza using water, light and fire.
If you have the chance, go watch the show live. It’s worth it. Check it out here: