Fans. Bands, brands and celebrities cannot live without them. They are the most faithful followers. However, they are sometimes a bit too enthusiastic. Especially when they are using the trademark or logo in their fan communications, this put trademark owners in a difficult position.
The same happened with IKEA hackers. This website shows alternative applications of IKEA furniture. Nice idea, of course, but the IKEA logo is used. Also, the site looks very professional.
Altogether reason for IKEA to object against this website. Acting against a fan site, this makes you not very popular: internet went mad. And although the intentions of IKEA are somewhere legitimate, in this matter a softer approach might have been a better idea.
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“Trademark protection gives freedom to do business.”