Drones

droneSome people expect a revolution from the commercial introduction of drones. Amazon is already developing a delivery system by drones. And what if other companies will start to use drones for their businesses? It will be busy in the air.

Could drones be useful for trademark attorneys? Delivering court papers will be very easy, as well as documents to clients for immediate signing. And with some more development smart drones could detect counterfeit.

Some drones already have been entering the playground of trademark law. Recently a drone has been filed as 3D trademark application in the EU (image above). The trademark is still under examination and we expect that the distinctiveness will be hurdle. But drones just fly over hurdles, don’t they?

Arnaud Bos

“Trademark protection gives freedom to do business.”

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