A big elephantfight is going on in Alabama. Not just normal elephants, no, houndstooth elephants (elephants with a pattern). A lawsuit has been started.
The left elephant is the logo of clothing manufacturer GameDawg. This logo is registered as a Federal trademark in the United States. GameDawg also claims trademark rights acquired by long and continuous use. The right elephant is a logo of Original Houndstooth. This company did not respond to a cease and desist letter from GameDawg and will have to defend themselves before a judge.
We are certainly not the relevant public of clothing-with-houndstooth-elephant-logo’s-on-it, but to us, these both logo’s seem similar.
Source: All Alabama
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“Trademark protection gives freedom to do business.”