Empire Strikes Bock (2)

Last week we posted that Lucasfilm, makers of Star Wars, filed a trademark infringement suit against brewery Empire Brewing Co. over their (Empire) “Strikes Bock” beer.

Apparently, the beer’s been around for years, but recently the brewing company tried to trademark the name, alarming Lucasfilm.

But Empire Brewing’s not ready to give up and turn to the Dark Side. Two key members of the Brewer’s Rebel Alliance, owner David Katleski and head brewer Tim Butler, have crafted a phenomenal and funny video response to the trademark suit, including Stormtrooper in the background, stirring a brewpot-stirring with a light sabre.

Trademark infringement or not. This is one great response.

Judge for yourselves:

Erwin Hauër

“Hope is not a strategy.”

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