As a grower or breeder, your product is your most valuable asset. To stay ahead of your competitors, you need to protect this asset to the best of your ability.
Plant breeder’s rights protect cultivars as a product and give the cultivar it’s variety denomination. However, nowadays it is equally important to protect the variety tradename of your cultivar or product series. You can do this by having the variety tradename registered as a trademark.
Knijff is a trademark firm specialised in protecting trademarks. One of our specialities is trademark protection in the horticultural sector. For many years we have had the pleasure of working with many smaller and larger growers, breeders and suppliers in the industry. Over the years we have built an extensive customer base of trademark proprietors who know they can count on us.