KNIJFF IS SPECIALIST IN TRADEMARK PROTECTION IN THE HORTICULTURAL SECTOR
Knijff is a trademark firm specialised in protecting trademarks. One of our specialities is trademark protection in the horticultural sector. For many years we have had the pleasure of working with many smaller and larger growers, breeders and suppliers in the industry. Over the years we have built an extensive customer base of trademark proprietors who know they can count on us.
Once your mark has been registered through Knijff, we will be there for you if ever you need advice or a sparring partner. Did you know for instance that a registered mark must be used correctly to maintain the rights to the mark? Or when and how to use the ® and TM symbols? It’s good to have someone around who has this knowledge and can help you by reviewing your promotional materials.
It is also important to remember that the scope of protection of a registered trademark is never static. For instance, consistent use of a mark will boost its reputation. And that, in turn, boosts the protection scope. On the other hand, if a registered trademark is used incorrectly, this will reduce the scope of protection. A mark may even become a generic indication. If that happens, the trademark right is lost. In order to prevent this from happening you must advertise your trademark correctly and take action against generic use of your mark by any other party, like an auction. Not an easy job, surely, but you can rely on us to help you.
If you would like dedicated assistance by attorneys who know the horticultural sector inside out, then please contact us. Ellen Gevers and François Mol are recognised trademark attorneys specialised in the horticultural sector. They will be pleased to advise you on the protection of your trademarks.