With the emergence of blockchains, Web3, the Metaverse, NFTs (non-fungible tokens) and cryptocurrencies, a brand new world of risks and opportunities is taking shape. This is not limited to pioneers, as established brands are following these developments closely and preparing themselves for this new reality by filing applications for new trademark registrations in order to protect their trademarks for assests in the virtual landscape.
Knijff has also been keeping a close eye on developments in the Metaverse. These are unfolding at breakneck speed. They include not only linked and connected 3D environments and new concepts and technologies such as cryptocurrencies on blockchains, but also virtual goods like clothing, avatars and drinks.
The names and logos of cryptocurrencies, projects etc., as well as the appearance of NFTs, can be protected under intellectual property law. Knijff is a trademark firm which specialises in protecting trademarks, and one of our specialities is trademark protection in the Metaverse. This is of crucial importance, just as it is in the real world. Trademark law also prevails in the virtual world, where many trademarks are registered every day, and there is a risk that new trademarks may infringe older trademark rights, either deliberately or inadvertently.