Besides the attractive European trademark there is an other system you can use to protect your trademarks in a efficient way: the International trademark registration. Although the name may suggest worldwide protection, this is not true. However, this flexible system enables you to protect your trademark in many countries including many non European countries. Which system would be the best for you depends on your plans and wishes. Knijff will be happy to discuss the best route with you.
Advantages International trademark registration
By the means of one registration you can include many countries that are member of the International trademark registration system such as Japan, China, the United States but also the European Union. When the International trademark registration is designated for a certain country, the trademark will pas through the national registration procedure. In the event the trademark is refused in a certain country, this will not affect the International trademark registration in other countries.
Moreover, the International registration can be extended with new countries in a later stadium.
Disadvantages International trademark registration
The International trademark registration can only be filed on the basis of a basic registration in one of the member countries. In the event the trademark holder is a company, this company will have to have a local business in the basic country in order to be able to file the International trademark registration. When the basic trademark registration is cancelled in the first five years of the existence of the International registration, the International registration will be cancelled as well (but can be converted into national trademark registrations).