Flappy-BirdYou cannot have missed it: the game Flappy Bird has been withdrawn from the Apple App Store. It was too successful. Now, new Flappy-games are arising, but Apple is withholding access to the App Store.

The maker of Flappy Bird, Dong Nguyen, allegedly earned $50.000,- a day on in-game ads. The game Flappy Bird was very popular and addictive, mainly because it was extremely hard to even get 5 points. The success caused the maker to withdraw the game from the App Store. He didn’t want all the attention: “Just leave me alone”, he said.

Now, the Flappy Bird phenomenon shows no signs of slowing down. But though “Flappy Bird” itself may be gone, the App Store’s top charts today are filled with clones that mimic the addicting, frustrating game that became this year’s viral hit.

But now it seems that Apple is now rejecting games that have the word “flappy” in their title. According to Vancouver-based game designer Ken Carpenter of Mind Juice Media, Apple rejected an app of his called “Flappy Dragon” from the App Store. Apple told him “we found your app name attempts to leverage a popular app,” says Carpenter. This is in violation of the App Store Review Guidelines.

Carpenter points our that this is somewhat odd: there are already several games out there with similar names, “Flappy Bee,” “Flappy Plane,” “Flappy Super Hero,” “Flappy Flyer,” and even “Flappy Bird Flyer”. Plus, there are clones that don’t include “Flappy” in the title, like “Splashy Fish” and “Ironpants”. In other words, the App Store’s top charts are being absolutely dominated by “Flappy Bird” clones. And users are still eating them up en masse.

It seems like a good thing that Apple is trying to prevent consumer confusion. But remaining consistent, is very important.

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Erwin Hauër

“Hope is not a strategy.”



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