We are used to see food knock-offs in China and surroundings. Fake Starbucks or McDonald’s branches copying everything except one letter in the name.
In this edition it is Mike Wong, not situated in a small neighborhood in Beijing but in Geneva! Yes, Geneva home of the International registration, the most convenient way to protect your trademark in many countries worldwide.
There is nothing wrong with the name Mike Wong’s, but the logo…. The Golden W and the yellow and red colours are obviously inspired by the M in McDonald’s. The first name is Mike, looks like Nike, so the logo also contains the Swoosh. A blatant infringement? Well, it looks like Mike Wong has three branches!
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“Trademark protection gives freedom to do business.”