The logo of Singapore Airlines is well known and very recognizable: the stylized yellow bird on a blue background.
The logo on the left was recently filed in the European Union. Everybody will agree when we say that this is a very similar logo. As you can imagine, Singapore Airlines was not very happy about this logo, although this logo was filed for a.o. magazines, bags and clothing rather than services of a airline.
Singapore Airlines filed an opposition and based it on the infringement of a well-known trademark. To demonstrate this fame, Singapore Airlines submitted evidence, including some awards, printouts of search engines, Wikipedia, press releases etc. Unfortunately for Singapore Airlines, the European trademarks office found that this evidence was merely information of Singapore Airlines globally, but no evidence of the reputation in the European Union. So, this claim was dismissed.
Singapore Airlines had based the opposition on a second claim as well, likelihood of confusion. But as none of the marks of the airline has been registered for similar products, this claim was rejected swiftly.
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“Trademark protection gives freedom to do business.”