Disney’s newest feature animation movie Frozen is the box office hit of 2013. But it has a chilly rival.
As always, successes are copied. So, there is another feature animation film: Frozen Land. Completely different of course.
According to Disney’s trademark infringement lawsuit, Phase 4 Films changed the name of one of its films to Frozen Land, so it could ride the coattails of Disney’s success.
About three weeks before the Hollywood premiere of Frozen, Phase 4 released an animated picture called “The Legend of Sarila”, which generated minimal box office revenues and received no significant attention, says Disney. To enhance the commercial success of the movie, Phase 4 Films redesigned the artwork, packaging, logo, and other promotional materials, to mimic those used by Disney.
Although film titles aren’t necessarily protectable as a trademark, the merchandising is. Copyright aside.
The likeliness is…, well, judge for yourselves.
DOES YOUR TRADEMARK NEED ATTENTION?
Would you like more information about protecting your trademark?