Philadelphia-based fashion retailer Urban Outfitters once again has upset a group of people. This time the Hindus, over removed their controversial ‘Lord Ganesh’ socks. The socks have been removed from stores and an apology was made to Hindus.
The red and blue crew-length socks featured the image of Hindu deity Lord Ganesh at the ankle. The product sold for $8 and was described by the retailer as “awesome” and a “UO Exclusive”.
Urban Outfitters were embarrassed when the socks caught the attention of Rajan Zed, President of Universal Society of Hinduism, who didn’t find the socks “awesome”.
Urban Outfitters took immediate measures: “We sincerely apologize if we offended the Hindu community and our customers…We will remove the Ganesh Socks immediately from our website and stores.”
This is not the first time that Urban Outfitters has been called out for cultural insensitivity. In 2012, the Navajo Nation filed a federal lawsuit against Urban Outfitters, accusing them of trademark infringement for using the tribe’s geometric prints and names without licensing. This included the cringe-inducing “Navajo Hipster Panty”. And who can forget the ‘Holocaust tee shirt‘ scandal?