Sometimes you run into cute trademark ‘mistakes. During the branding process it must have sounded amazing: the new brand name for our shower gel is one of a kind. Our customers will instantly fall in love with the name. Does anyone have any objections? No negative connotations regarding the name? No? Good. Let’s launch this thing. Our new shower gel is nice an smooth on the skin, and it is called…. STYX. Oh well… at least the name will stick.