Go grab -n- In and Out Burger

Do you like fast food?

Are you the type to go in, order, and go out? Or are you more of a grab and go type of person?

Either way, you have two fast food chains at your disposal. You can go to In-N-Out Burger, but since recently you can also go to the “all new” Grab-N-Go Burger in Maryland.

In-N-Out Burger, founded in 1948, is a regional chain of fast food restaurants with locations in the western United States. As of March 2011 there is an In-N-Out Burger in 258 locations.

In-N-Out Burger believes it has exclusive rights to the “[hyphen] + [abbreviated “and”] + [hyphen] construction”. This may very well go to far, but the fast food chain has a point.

Let’s take a look at the menus of both restaurants: In-N-Out’s has the “Animal Style” burger. Grab-N-Go’s has the “Wild Style” burger. And of course, there are the rather similar logo’s. The Grab-N-Go logo features the same red letters and a similar yellow accent. In-N-Out also alleges that the restaurant’s menu features red checkerboard designs, similar to their own (click photo for enlargement).

MarkMatters.com is getting strange feeling of deja-vu. Where did we see this before? Oh yeah, in the movie Coming to America.

Movie quote: Cleo McDowell: “Look…me and the McDonald’s people got this little misunderstanding. See, they’re McDonald’s…I’m McDowell’s. They got the Golden Arches, mine is the Golden Arcs. They got the Big Mac, I got the Big Mick. We both got two all-beef patties, special sauce, lettuce, cheese, pickles and onions, but their buns have sesame seeds. My buns have no seeds.

IP can be so easy.




Erwin Hauër

“Hope is not a strategy.”



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