Godzilla spews radioactive fire and razes cities, but his most valuable power: a good lawyer. Otherwise, how would you survive 60 years in the movie business?
For decades Godzilla’s owners, Toho Co. Ltd., have amassed a string of victories, fighting counterfeiters and business titans such as Comcast and Honda along the way. From TV commercials and video games to rap music and the liquor industry.
Systematic litigation has kept the Godzilla’s brand thriving and helped pave the way for commercial and merchandising succes. Godzilla’s image is for sale, but permission is needed.
In the mid-1980s, a wine company called Cabzilla was forced to dump its stock of Cabernet Sauvignon down the drain.
“Godzilla is just as protected as Mickey Mouse.”, claims the monster’s attorney.
Mickey Mouse or mighty monster. We recommend ‘hands off’.
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