Heel tabs

adidas is vigorously defending its famous Stan Smith model. After filing trademark infringement lawsuits against Marc Jacobs and more recently Forever 21, the German sportswear giant has also filed suit against Skechers over a very similar shoe design.

adidas alleges the footwear brand Sketchers is selling several “knock-offs” of adidas designs, including its classic Stan Smith. Both adidas’s Stan Smith and Skechers Onix style are constructed of white leather with perforations along the side and a green accent on the heel and tongue.

adidas is not amused: “We filed the lawsuit against Skechers to protect our valuable intellectual property and to put an end to a long-term pattern of unlawful conduct by Skechers to sell shoes that infringe Adidas’ rights. We believe Skechers’ unlawful behavior needs to stop now.”

Next question: Will either Isabel Marant or Alexander McQueen be served with a lawsuit from adidas next? Recently both high fashion brands have introduced footwear with elements of adidas’s Stan Smith trade dress, most notably, colored heel tabs.

To be continued…

adidas - Skechers

Erwin Hauër

“Hope is not a strategy.”

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