The names of historic and famous buildings are perfect brands. For example, the Eiffel Tower is claimed as a trademark for several products and services.
But now, there is a growing tendency that the buildings themselves become trademarks. With accompanying trademark registrations of course. And this leads sometimes to problems with older trademarks. You will see some outrage sometimes with the management of the famous building, because they are the legitimate owners of the name, aren’t they? No, with some exceptions, trademark law is first come first served.
This also happened in Spain, where the famous Mezquita Cathedral in Cordoba applied for their name as a trademark, for many classes. Mezquita, however, was also the name of a beer, a beer with an older trademark. And this resulted in a victory for the beer. Cheers!
Source: Olive Press (great name by the way for an English news site about Spain)
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“Trademark protection gives freedom to do business.”