Honest logos

Brands should be more honest about what they are. Not promise things they can’t deliver.

Why does every brand claim its the best? Or unique? Or different from the rest? The world would be a far better… well, more sincere place, when brands communicate what they really are.

It’s time for: honest logos (click to open in a new screen).

Erwin Hauër

“Hope is not a strategy.”

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