Fashion label Gucci has lost its latest trademark infringement case against Guess over a buckle design. It’s not the first time the two meet in court over a trademark matter; they have fought before.
Gucci had requested €55 million in damages from Guess, because they allegedly copied its repeating GG pattern, the Gucci script logo and the red-and-green stripe. This particular battle – already been fought in Italian and American courts – came to a close before a Parisian court. No trademark infringement, no counterfeiting and no unfair competition, the court ruled.
“For six years now, Gucci has filed case after case against Guess and lost time after time,” Paul Marciano, Guess co-founder and CEO said. “On top of that, Gucci has lost some trademarks in the Italian case and now some in France as well. I continue to believe strongly that all these legal battles are a complete waste of time and this energy and money should be focused on business. Obviously, Gucci doesn’t see it that way.”
Gucci has stated it will most likely appeal the case. Buckle up!