Iceland. The country? (2)

Iceland. The country?Iceland Foods hits back at the Icelandic government over its ongoing trademark dispute. Iceland Foods owns the European trademark for using the name Iceland.
Iceland (the store) and Iceland (the country) have been locked in battle over rights to the word Iceland. The supermarket chain claims that the Icelandic government is “not willing to hold any serious discussion” to reach agreement in a trademark dispute. The country has launched legal action against the chain, claiming it prevents the nation’s firms from describing their products as Icelandic.
The company sent a delegation to the capital Reykjavik on Friday but no agreement was reached.
“The talks got nowhere because it rapidly became clear that the Icelandic authorities have no interest in reaching a compromise”, founder and chief executive Malcolm Walker states. “We have no real idea why this has suddenly become such a major problem for Iceland (the country). At no point (since 2012) did any representative of Iceland (the country) raise the slightest concern about our company’s branding”, he said.
According to the Icelandic government, the trademark registration “defies logic”: “The registration of a country name that enjoys highly positive national branding to a private company defies logic and is untenable”.
Iceland has almost 900 stores in the UK, Republic of Ireland, Czech Republic and Iceland (the country).
Source: BBC

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