Iconic trademark history

ray-banIt’s finally summer… at least in The Netherlands it is. So it’s time to put your Ray-Ban’s on. Or better: to put on your Ray-Ban® sunglasses.
Ray-Ban, although quite descriptive as a name, is a world famous brand of sunglasses and eyeglasses founded in 1937 by American company Bausch & Lomb.
The brand is best known for their Wayfarer and Aviator styles of sunglasses. In 1999, Bausch & Lomb sold the brand to the Italian Luxottica Group for a reported $640 million.
The history of the Ray-Ban Aviator dates back to the 1930s, when new airplanes allowed people to fly higher and farther. Many US Army Air Service pilots were reporting that the glare from the sun was giving them headaches and altitude sickness. In 1929, US Army Air Corps Lieutenant General John MacCready asked Bausch & Lomb to create aviation sunglasses that would reduce the headaches and nausea experienced by pilots, which are caused by the intense blue and white hues of the sky. And the ‘Ray-Ban Aviator’ was born, and patented on May 7, 1937 by Bausch & Lomb.
So much for iconic trademark history. Have a nice weekend! Enjoy the sun.
Source: Wikipedia

Erwin Hauër

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