Whether this has been the reason for Volkswagen to apply for a three-dimensional European trademark of the familiar Volkswagen van remains to be seen, Volkswagen has already protected the Beetle and a other model as 3D trademark.
MarkMatters.com assumes that Volkswagen wants to defend this popular design by the means of a trademark in order to safeguard its rights in an easy manner. And forever.
A recent contest on Facebook in the Netherlands made clear that the Volkswagen van is still immensely popular. Fans could choose between the Beetle and the Volkswagen by a “like”. The winning model will be built by Volkswagen in a “Social Edition”. One of the features is a license plate that communicates your Facebook status to other road users! And the winner is… the Volkswagen van!
DOES YOUR TRADEMARK NEED ATTENTION?
Would you like more information about protecting your trademark?