Probably one of the hardest thinks of being a trademark attorney: making good specifications of goods and services. The rules differ from one country to the other, moreover, sometimes clients make complicated new products that are difficult to define.
A good specification needs also to be future proof. In the event a client launches a new product, you won’t have to say that he needs to register its trademark again, for the new product.
Well, MarkMatters.com encountered an application that is certainly future proof. First of all, the trademark is FUTURE. Besides, the trademark covers “mediation in supply of and demand for goods and services in an electronic environment, including the Internet, or a galactic and/or interplanetary environment”. Undoubtedly, a safe idea for the trademark owner that he can start a web shop on Mars!
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“Trademark protection gives freedom to do business.”