Is Dodge dodging the bullet?

1971-dodge-scat-pack-brochureDodge’s attempts to revive 1970s “Scat Pack” tuning options for its muscle cars, are taking a turn for the worse. A California based aftermarket company, is suing the Chrysler Group, owner of the Dodge brand, for infringing on its nearly 50-year-old “Scat” trademark. The lawsuit is a rematch of a trademark dispute of nearly five decades ago.

Scat Enterprises is a 51-year-old performance parts maker in California, that manufactures various auto parts for Dodge and other brand vehicles. Scat claims that Chrysler unlawfully uses their “Scat” trademark, when Dodge revived its Scat Pack trims for the Dodge Challenger. Chrysler stated in a press release to vigorously defend its use of the “Scat Pack” name.

Back in 1968, Dodge first used a Scat Pack name on various models. That year, Scat Enterprises sent a cease-and-desist letter to the automaker attempting to defend its trademark. Dodge stopped using the Scat Pack name in 1971. However, in May 2013, Chrysler revealed its first Scat Pack Challenger at the 2013 Specialty Equipment Market Association Show in Las Vegas, refuelling the trademark conflict.

It remains to be seen whether or not Scat will be allowed by the US Court to forbid the use of “Scat”. Or is The Chrysler Group going to “dodge” the bullet?

© photos / The Chrysler Group

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Erwin Hauër

“Hope is not a strategy.”



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