Jaguar Shoes is an independent venue in trendy East London. A place where many artists, musicians, etc. come together for a drink, exhibition etc. Jaguar Shoes has now ended up in a legal conflict (opposition) with Jaguar. In the press release of Jaguar Shoes all the famous trademark infringement cliches are pulled out. First of all the argument for which every big company should be aware of: the we-are-small-and-you-are-so-big-argument. The title of the press release is “Corporate Giant apply pressure to independent London Arts Organisation.” The press release also widely reports the importance of Jaguar Shoes and that this family run business can use every penny instead of spending it to lawyers. The message ends with “Jaguar are instead applying pressure by filing against a business which supports creativity, artists and the local economy”. In short, Jaguar is against art, artists, etc.
An interesting element in this case is that anyone can fill a petition directed to the examiner of the opposition. Of course, this is a one-point-of-view-petition with a not very relevant question. However, it is a easy and cheap way to obtain some sort of a market survey.
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