Just a logo

Just Cavalli - MTOFashion brand Roberto Cavalli is in the centre of a trademark dispute over their logo for the brand ‘Just Cavalli’.

The emblem belongs to religious group MTO Shahmaghsoudi, so it claims. The emblem represents peace, purity and the name of God. Students of this school feel very strongly about the illegitimate use of this emblem as the JustCavalli logo.

The logo has been tattooed onto models to represent snake bites and draws connotational indication of the deadly sins. This is completely opposing the original definition of the sacred emblem.

Others say it is just a cheap way for the religious group to get attention.

Be it as it may, a petition can be signed to hopefully stop Cavalli from using the logo. We have hunch Just Cavalli will stay, well, just Cavalli. Now that we have taken a closer look at the logo; shouldn’t Batman sue for trademark infringement?

Erwin Hauër

“Hope is not a strategy.”

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