In 1888, a small deli by the name of Iceland Brothers was established on Ludlow Street in New York’s Lower East Side by the Iceland brothers. Upon the arrival of Willy Katz in 1903, the name of the store was officially changed to “Iceland & Katz”. Later it was named Katz’s Deli. Since then the deli has become a New York culinary institution.
Katz’s Deli is again on the offensive to safeguard its valuable name. For the second time in three months, it is taking a food establishment to court over the Katz name.
First it took “Katz & Dogz food truck” to court. Now it’s an identically-named newcomer in Deerfield Beach, Florida. And not without merit: the Florida restaurant claims their restaurant “will make you feel like you just got to the corner of Ludlow and Houston Streets in NYC.”
Owner Jake Dell tells us that Deerfield visitors were calling his store to complain about the quality at its “Florida location.”
It’s quite clear that Katz’s has a decent case. They are using their trademarked name to stop anyone who uses their name and causes confusion.
The Florida ‘Katz’s’ menu:
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