What makes a pub a great success in America? The pub / restaurant Tilted Kilt uses the following recipe: television with sport, an English / Irish fun atmosphere, waitresses in tight costumes and funny limericks (quite frankly, the latter came as a surprise for us).
After the first pub in Las Vegas Tilted Kilt opened several others it seems that this chain now makes the move to Europe, where this concept undoubtedly will be popular too.
But how do you protect a concept? We all know that this is rather difficult. Some expressions or elements of the concept may be protected, but the idea cannot be protected as such, especially if it consists of general elements like sports, good atmosphere etc. Even the idea of waitresses in costumes might not be totally new.
Tilted Kilt however tried to protect the costumes in a way, and an original one: as a 3D trademark. So, anybody who had plans to open a bar with waitresses in these costumes will just have to think of something else.
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