Kinky and flirty

kinkyThe question is: is kinky flirty? And flirty kinky? No. Also visually and aurally, the words kinky and flirty are not resembling.

And now the case: the producer of the vodka Kinky does not like the new vodka Flirty. Although the trademarks are not similar, they share the same kind of concept. And, as you can see on the image below, there are more similarities: the shape of the bottle, the white label with pink lettering, white letters on the bottom. All these elements create a similar overall impression, at least for a sober trademark attorney.

So, although it is sometimes difficult to prevail in copied packaging cases (usually many copied elements have become usual in the market), it seems to us that the vodka Flirty got a bit too intimate.

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Arnaud Bos

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