MGM’s loyalty program is used in all 15 of its Las Vegas casinos, including the Bellagio, Excalibur, Luxor, Mandalay Bay, MGM Grand, Monte Carlo and New York-New York.
The casino chain owns six trademark registrations for M life, and has chosen to aggressively defend its trademark, after M’Life Inc. failed to positively respond to their cease-and-desist letter.
MGM claims it has spent millions of dollars promoting the rewards program through marketing and multimedia advertising. M life even has its own TV channel, which is looped and beamed into the casinos.
Meanwhile, M’Life Inc has registered M’Life Nevada and M’Life Wellness as trademarks in Nevada, but cannot do so on a federal level, because the marijuana business is illegal.
The question in court will be: is there any likelihood of confusion? Are casino customers going to think the medical marijuana business is associated with the casino business?
What do you think? Place your bets!
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