The recent change of the policy trademark offices towards the protection of black / white device registrations urged us to rethink the filing strategies. Are certain trademarks still fully protected? And will the use of a logo in color be sufficient in order to maintain the rights of the registration in black / white?
Interesting questions for a trademark attorney, but for the trademark owners less fun. They only want one thing: solid protection of their name and logo.
In case of a logo, everyone thinks automatically of a trademark registration. Certainly clever, because a trademark registration offers a broad protection. But especially in case of various types (like here with Foursquare), and in case of a tight budget, design protection could be a perfect solution for a solid additional protection. For instance, design registrations are not subject to the use requirements. And several variations of a logo can be incorporated into one design registration.
Our colleague Ellen Gevers recently wrote a very interesting and clear article on this topic that was published in the World Trademark Review. Happy reading!
DOES YOUR TRADEMARK NEED ATTENTION?
Would you like more information about protecting your trademark?