Logo lingo

Famous logos cross all language barriers. Whatever language you speak, when you see a familiar product like Mars or Coca Cola in a foreign country, you will recognise it immediately.

Multinationals invest a lot of money to “reinvent” their logos for use abroad, taking great care to ensure that, while the characters may change, the brand, style and message remain the same every time.

Creative minds Stephen Wright, a Shanghai-based freelance designer, and illustrator Niek van Wingerden have taken this as a starting point to recreate six world-famous logos. Carefully chopping up the logo and making it into Chinese characters.

Even if you don’t speak the lingo, we know you’ll recognise the logo:

Erwin Hauër

“Hope is not a strategy.”

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