The logowebsite Logolounge has published a great report about the latest trends in logo’s.
Some of the trends:
– “It’s been less than a handful of years since designers went on a binge with circles containing crossed anything, from arrows to lines to sticks. But, the dust has cleared.” So no crosses anymore (or at least less crosslogo’s).
– Molecules in logo’s are hot: “this group of identities conveys concepts using a visual language that connotes an appreciation of precision—everything in its place and a place for everything. Though these identities may not represent a research lab or petrochemical endeavor, they do express the understanding on the client’s part for methodology.”
– The Slash: /. “The ubiquitous slash comes of age and has found a home in the realm of identity design. But what does it mean? The forward slash has tremendous flexibility and, aside from being a separator in networking or URL addresses, it is most commonly a symbol representing “or” in between two options. It also is at home as a divider between initials such as b/w for black and white, or as a divider in a fraction, or even as the mark for a spare at your local bowling lane.”
– Written logo’s. “As this trend developed this year, it started as a recognition of the abundance of logos incorporating handwriting. Folks have been building type into shapes for years, and though that is a modest part of this trend, the overarching majority of these look like a barista at Starbucks has been busy designing logos when not filling out the menu boards at the store.”
DOES YOUR TRADEMARK NEED ATTENTION?
Would you like more information about protecting your trademark?