Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Oct
18
2017

The Ralph-trademarks

The Ralph-trademarks

As a trademark holder you want to protect the reputation and image of your brand. This is especially true in the fashion industry where your name and logo are crucial. It is therefore not strange that Ralph Lauren was not amused when it saw the application of RALPH LOMREN in the European Union by a […]

Oct
13
2017

A tale of two Wendy’s – Part II

A tale of two Wendy's

The Dutch snack bar that is barring fast food chain Wendy’s to enter the Benelux-countries, is continuing its efforts against the American giant, by opening another Wendy’s-restaurant. We posted earlier about the Dutch company, that has been refusing to change its name for years. The third largest fast food chain in the world, has had […]

Oct
11
2017

In your face

In your face

For Facebook, it is important to counteract any dilution of its trademarks. This generally means that it opposes any trademark consisting of FACE or BOOK. Like the trademark LIFEBOOK, filed in the European Union for a.o. entertainment. Facebook filed an opposition based on the reputation of its trademark. Facebook had to file evidence of this […]

Oct
9
2017

Branded in memory

branded in memory - starbucks

What happens if you would ask 150 people to draw famous trademarks, completely from memory? The result is amazing. The Starbucks-logo, the IKEA-logo, the Apple-logo. Each of the logo’s are incredibly well-known. You would recognise them anywhere. But could you also draw them? You know what they look like, right? Right?! Wrong! The website Signs.com […]

Oct
6
2017

Don’t toy with counterfeit toys

Thousands of counterfeit Frozen dolls, Minion yoyos and SpongeBob SquarePants jigsaws were seized from a single wholesaler in the area of Manchester. Infringement? Yes. But also very dangerous! Sometimes counterfeit goods may seem like a good way to buy products at a lower costs. But people rarely realise that there could be actual danger involved. […]

Oct
4
2017

The banana suit

The banana suit

Hallowoon is coming. One of the popular outfits is the banana costume, like the one left. It is fun, right? And also big money as Rasta Imposta, a big seller of party costumes, started a court action against Kmart Corp. and Sears in New Jersey on the basis of infringement of copyright , trade dress […]

Oct
2
2017

Knee-deep in trademark applications

Knee-deep in trademark applications

Society’s issues are often reflected in the trademark register. We have seen trademark applications for the word Brexit, Covfefe and now for the word ‘knee’. You couldn’t have missed it: in America many NFL football teams ‘took the knee’ and kneeled during the national anthem, as a protest against racism and police brutality in the US. […]

Sep
27
2017

A water fight

A water fight

Honda is famous for its cars, bikes as well as water sports engines. Recently, the logo ONDA was filed in the European Union. Honda files an opposition based on their European trademark HONDA. Are Honda and ONDA similar, despite of the differences of the graphic elements? No, says the Applicant. Moreover, the Applicants stresses that […]

Sep
25
2017

Never bake a fake cake

Never bake a fake cake

Can a cake be copyrighted? An interesting question, after seeing last week’s episode of the Dutch hit programme “Heel Holland bakt” (which translates to: “Everyone in Holland bakes”). The show follows a number of amateur cake bakers that battle for the title Dutch Master Baker. Last week, contestant Gwenn baked a gorgeous cake: a melon […]

Pages:1234567...163»