Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Apr
18
2018

New logo for Volkswagen

Volkswagen_Logo

Volkswagen has announced to introduce a new logo in 2019. As you can see in the overview below, this is not the first time. Of course, changes in logo’s happen all the time. Once in a while a logo is refreshed or redesigned: a completely new logo is introduced or the distinctive elements of the […]

Apr
13
2018

A red tab. That must be a Levi’s.

A red tab. That must be a Levi's.

Jeans icon Levi’s is suing fashion brand Kenzo for trademark infringement over the use of a red pocket tab. Levi’s has been known worldwide for its famous red tabs on its jeans and other clothing. The maker of the iconic “501” now alleges that the small loops of fabric, which feature in a new collection by […]

Apr
10
2018

New Balance hijacked

New Balance hijacked

A nightmare for a well-known brand: someone applies for an almost identical trademark. This happened to New Balance. 3 people from Spain applied for the B New Balance logo (left) in the European Union for jewelry and alcoholic beverages. In addition to other pending cases against this application, New Balance also filed an invalidation action […]

Apr
9
2018

A politician that resembles a comic character

politician resembles comic character

A comic character suing a politician for looking too similar. That’s how crazy IP gets sometimes! So, what happened? Children’s comic Beano has accused Jacob Rees-Mogg, a British politician and Member of Parliament, “masquerading” as their character Walter Brown, a.k.a. “Walter the Softy”. It’s clear as day: the politician has copied Walter’s “snootiness”, his “hair […]

Apr
5
2018

HÚ HÚ HÚ HÚ HÚ HÚ

HÚ HÚ HÚ HÚ HÚ HÚ

In the eyes of a trademark attorney a good trademark is an appealing word or logo which has sufficient distinctiveness. But even when these circumstances are met, not every word or symbol qualifies as a good trademark:  some words or symbols belong to the culture of a country and should remain free of commerce and […]

Apr
2
2018

Spielberg dislikes “SpielBurger”

Spielberg dislikes "SpielBurger"

US fast food restaurant chain Carl’s Jr. is getting in on the hype for Steven Spielberg’s latest movie: Ready Player One. On Sunday Carl’s Jr. tweeted that it would be changing the name of its charbroiled sliders to “SpielBurgers,” in honor of the director and his upcoming film. “Spielberg hasn’t signed off yet, but we […]

Mar
28
2018

Erdinger versus Eidingber

Erdinger versus Eidingber

Spring is coming and temperatures rise. Almost time for white beer on a terrace. And certainly for Erdinger’s white beers, which are also loved here in Weesp (the Knijff headquarters). Would we have been confused this summer if we had seen a beer called Eidingber? Probably yes. These words visually look the same, which is […]

Mar
26
2018

Culture clash

culture clash

A remarkable case in Belgium: an artist designed a tower of beach cabins, but is being sued for plagiarism by another artist with a very similar design. The tower of beach cabins by French artist Jean-François Fourtou is causing a lot of commotion in the Belgian city of Knokke-Heist. The design is part of “Beaufort”, […]

Mar
20
2018

Brexit news

Brexit news

What consequences does the Brexit have for holders of European trademarks? This was unclear for a long time, but the UK and the European Commission reached an agreement on this point yesterday. In any case, there will be a transitional period until 31 December 2020. During this period, the UK is still part of the […]

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