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markmatters
Light, essential and fun trademark news from Knijff
Aug
18
2017

Casa Hilton

Casa Hilton

As you may know by now, us spotting potential trademark infringements does not stop when we are on holiday. One of our trademark attorneys noticed this ‘beauty’ in a gorgeous, tropical setting. Inspired by the world famous Hilton hotels, we present you: Casa Hilton.

Aug
16
2017

VOLVO visually

VOLVO visually

Sometimes you have the feeling that you already have met someone. As trademark attorneys, we do have the same feeling with some logos. Like the V below. The blue color, the font, the resemblance is striking: the V is the V of VOLVO. Probably also the reason why VOLVO filed an opposition against this application. […]

Aug
14
2017

Blue jacket case

Blue jacket case

The court of The Hague ruled that Esprit violated Scotch & Soda’s copyright. Fashion retail chain Scotch & Soda went to court, when it noticed a copy of a Scotch & Soda short quilted hooded jacket in an Esprit shop in Tilburg (The Netherlands) in 2015, a model sold by Scotch & Soda since 2012. […]

Aug
11
2017

No bulls eye for Chicago Bulls

No bulls eye for Chicago Bulls

The Chicago Bulls won almost every game they played during 1990s, but it couldn’t beat the owner of the trademark Chicanos Bulls in a trademark procedure. The basketball team became legendary in the final decade of the last century, because of its almost unbeatable team, captained by icon Michael ‘Air’ Jordan. In 2014 ‘The Bulls’ […]

Aug
9
2017

Three-piece in one piece

Three-piece in one piece

Maserati is famous for its beautiful fast cars. Additional products include clothes, hats etc., are specially popular with Maserati-lovers. The Maserati’ logo consists of a three-piece. This three-piece is also registered separately as a trademark (i.e. without MASERATI). A clever move as now only the three-piece is protected and the word Maserati does not influence […]

Aug
7
2017

Out of this world rip-off

Out of this world rip-off

A Chinese court has ruled in favour of Under Armour in the brand’s trademark infringement case against Uncle Martian. The bizarrely named Chinese company emerged last year with logos and sneaker designs that appeared to be ripped directly from sportswear company Under Armour. The Court not only ordered Uncle Martian to stop using the contested […]

Aug
2
2017

The two Wembleys

The two Wembleys

The Wembley Stadium is a world famous football stadium. This stadium is named after the Wembley-area in London. In this area there is also the football club Wembley Football Club Limited. The football club has registered their logo as an European trademark for a variety of products and services. The question is why a local […]

Jul
31
2017

Moron in a hurry

Moron in a hurry

Whenever trademark attorneys or trademark courts compare two trademarks, it may feel very subjective. Similarity between trademarks can often be argued both in favour of the claimant or the defendant. Also, often when two trademarks are compared, it is easy to spot the differences, like in the classic Dutch Sportlife vs. Stimorol-case. Of course there […]

Jul
28
2017

Cereal killer

Cereal killer

Cereal giant Kellogg’s is suing Australian tennis player Thanasi Kokkinakis over his attempt to trademark his nickname: “Special K”. To protect its signature cereal brand, Kellogg’s has had an Australian trademark registration for Special K since 1955. Now, they want to use this registration to stop the athlete from using the name in an advertising […]

Jul
26
2017

Extending Monopoly

Extending Monopoly

One of the main trademark restrictions is the requirement that the trademark is put in use 5 years after registration. In some countries a 3 years period may apply. If you do not use the trademark for the products or services for which you have registered the trademark, third parties can file an application for […]

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