Recently, FC Barcelona filed a sound mark of the word BARCA. The trademark is filed for amongst others, soap, tablets, paper, clothing, games, advertising and entertainment. The interesting question is whether you can claim this abbreviation of Barcelona, even if you are FC Barcelona. When we hear this mark, we do not directly think of FC Barcelona, maybe this is different for people from Barcelona or Spanish people in general, but the consumer here is the European one.
Nevertheless, the non-traditional trademark still leads to interesting discussions.