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markmatters
Light, essential and fun trademark news from Knijff
Browsing articles in "miscellaneous"
Apr
2
2018

Spielberg dislikes “SpielBurger”

Spielberg dislikes "SpielBurger"

US fast food restaurant chain Carl’s Jr. is getting in on the hype for Steven Spielberg’s latest movie: Ready Player One. On Sunday Carl’s Jr. tweeted that it would be changing the name of its charbroiled sliders to “SpielBurgers,” in honor of the director and his upcoming film. “Spielberg hasn’t signed off yet, but we […]

Mar
19
2018

Wear the Bern

When Bernie Sanders ran for president of the United States in 2016, the crowd loved him. But in the end he lost to Hillary Clinton. But his campaign lives on: as slippers! Fashion house Balenciaga is selling Bernie-inspired leather slippers. Available in either black or blue, the slippers have the logo printed on the front. We […]

Mar
16
2018

McDonald’s reverses logo

McDonald’s has decided to flip its ‘hallmark golden arches’. The company is using a similar logo on its official website, Twitter and Instagram. The fastfood chain’s chief diversity officer Wendy Lewis states: “In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s Day on […]

Mar
5
2018

Lacoste replaces iconic crocodile logo

Lacoste replaces iconic crocodile logo

Fashion brand Lacoste is raising awareness about endangered species in a very special way: it replaces its iconic crocodile logo with other endangered animals. For the first time in its history, Lacoste is switching its iconic crocodile logo in favour of 10 endangered species. Lacoste’s decision to produce a lineup of limited-edition polo shirts that replaced […]

Feb
26
2018

DIY Counterfeit

DIY counterfeit

Say, you want to produce counterfeit products. It may seem like it takes a lot of effort: copying the product, the brand name, producing labels, distribution, etc. Well, there are always some smart entrepreneurs that will help you out. Take, for instance, this store. It sells labels for “The North Face”, “Gore-Tex” and “Mammut, all […]

Feb
23
2018

Jupiler beer rebrands during World Cup

Jupiler beer rebrands during world cup

Belgian beer brand Jupiler will be temporarily rebranded to “Belgium”. It is part of brewery AB Inbev’s smart marketing campaign to support the Belgian football team during the World Championship in Russia this summer. The new name “Belgium” will appear on all products such as glasses, packaging and bottles. The campaign starts in March and will […]

Feb
12
2018

Bad car name

Bad car name

Sometimes brands seem oddly chosen. A recent case is that of Renault, that are selling the Renault Kwid in Brazil. Nothing to worry about, right? Wrong! The car was somewhat of a success. So Renault decided to launch a few special editions of the Kwid: the “Zen”, the “Intens” and the “Life”. However, no-one at […]

Jan
24
2018

74% of brands worldwide cope with infringement

Three quarters of brands worldwide are subject to trademark infringement. A new research by CompuMark reveals this stunning figure. The trademark research company came to the conclusion, that 74% of the brands have experienced trademark infringement in the past year. In more than half of the cases (55%) the trademark infringement was followed by legal […]

Jan
12
2018

Rebranding gone bad?

rebranding gone bad

Italian football club Juventus had changed its logo. But changing your logo is not always a good idea. Established in 1897, Juventus F.C. — or Juve, or I Bianconeri (the black-and-white) — is a professional Italian football club based in Turin and one of the most famous and successful teams in soccer history. This year […]

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