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markmatters
Light, essential and fun trademark news from Knijff
Browsing articles in "miscellaneous"
Jul
31
2017

Moron in a hurry

Moron in a hurry

Whenever trademark attorneys or trademark courts compare two trademarks, it may feel very subjective. Similarity between trademarks can often be argued both in favour of the claimant or the defendant. Also, often when two trademarks are compared, it is easy to spot the differences, like in the classic Dutch Sportlife vs. Stimorol-case. Of course there […]

Jul
14
2017

Misleading branding: soy milk is not milk

Misleading branding: soy milk is not milk

Soy milk has been very popular in recent years as a milk replacement. But you cannot call it soy milk anymore. The highest European court has ordered to rename dairy substitutes, because they do not contain produce from an animal. Manufacturers of vegan drinks such as almond and soy milk, may have to find a […]

Jun
19
2017

Spare ribs: All you can sue

Spare ribs: All you can sue

Can’t a trademark attorney just sit back, relax and eat a fine portion of BBQ ribs? Apparently not. True story: the kids of an unnamed trademark attorney’s want to go to a buffet restaurant. Mainly, because they can eat as much ice cream and desserts as they want (or allowed to). But the trademark attorney […]

Jun
9
2017

More Trump trademarks

More Trump trademarks

Ivanka Trump’s company has filed 14 additional trademark applications in China. A possible conflict of interest? This is the latest wave of trademark applications filed by the Trump family companies. Last year, Ivanka Trump’s company filed 36 applications. Although not forbidden of course, these trademark applications raise ethical concerns over the Trump family’s business ties […]

May
31
2017

Covfefe

covfefe

“Covfefe”: It’s likely to be the word of the day. Or Word of the Year? Donald Trump posted a tweet tonight that ended with the unknown, non-existent and enigmatic word and it keeps the emotions on social media quite busy. “Despite the constant negative press covfefe”, the American president tweeted. “Covfefe? Is this a drunk tweet?”, […]

May
8
2017

The copy-tote bag? (2)

The copy-tote bag?

IKEA struck back after fashion label Balenciaga “copied” its signature tote bag. Online the similarities between Balenciaga’s designer bad and IKEA’s Frakta bag were heavily discussed, as we discussed earlier. IKEA put this discussion to great marketing use with its new ad. How do you recognise an IKEA Frakta bag? It’s simple: 1. SHAKE IT […]

Apr
21
2017

Brand it like Beckham

brand it like beckham

Victoria Beckham has turned her daughter into a trademark for make-up, toys and clothing at just five years old. Harper, the daughter of David and Victoria Beckham, does not have a career of her own. Obviously. She’s just five years old. But this has not stopped Harper’s mother to trademark her daughter’s name. The former ‘Posh […]

Mar
21
2017

For prostitutes and saints

A new series of playfully packaged condoms has caused outrage in the Evangelical Church in Germany. The condoms contained a text attributed to Luther, “Hie stehe ich, ich kann nicht anders” (“Here I stay, I cannot help it”). The Evangelical Church was relieved that thousands of condoms have now been destroyed. According to the church, the […]

Mar
8
2017

How IKEA comes up with its product names

How IKEA comes up with its product names

Have you ever wondered who comes up with all the funny names of the IKEA furniture and accessories? And if they are even real Swedish names? Sale, for instance, is called “Plundra”, which seems like a made-up name for plundering the IKEA store. What most IKEA shoppers do not know, is that the names of […]

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