Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Browsing articles in "miscellaneous"
Oct
9
2017

Branded in memory

branded in memory - starbucks

What happens if you would ask 150 people to draw famous trademarks, completely from memory? The result is amazing. The Starbucks-logo, the IKEA-logo, the Apple-logo. Each of the logo’s are incredibly well-known. You would recognise them anywhere. But could you also draw them? You know what they look like, right? Right?! Wrong! The website Signs.com […]

Oct
2
2017

Knee-deep in trademark applications

Knee-deep in trademark applications

Society’s issues are often reflected in the trademark register. We have seen trademark applications for the word Brexit, Covfefe and now for the word ‘knee’. You couldn’t have missed it: in America many NFL football teams ‘took the knee’ and kneeled during the national anthem, as a protest against racism and police brutality in the US. […]

Sep
25
2017

Never bake a fake cake

Never bake a fake cake

Can a cake be copyrighted? An interesting question, after seeing last week’s episode of the Dutch hit programme “Heel Holland bakt” (which translates to: “Everyone in Holland bakes”). The show follows a number of amateur cake bakers that battle for the title Dutch Master Baker. Last week, contestant Gwenn baked a gorgeous cake: a melon […]

Jul
31
2017

Moron in a hurry

Moron in a hurry

Whenever trademark attorneys or trademark courts compare two trademarks, it may feel very subjective. Similarity between trademarks can often be argued both in favour of the claimant or the defendant. Also, often when two trademarks are compared, it is easy to spot the differences, like in the classic Dutch Sportlife vs. Stimorol-case. Of course there […]

Jul
14
2017

Misleading branding: soy milk is not milk

Misleading branding: soy milk is not milk

Soy milk has been very popular in recent years as a milk replacement. But you cannot call it soy milk anymore. The highest European court has ordered to rename dairy substitutes, because they do not contain produce from an animal. Manufacturers of vegan drinks such as almond and soy milk, may have to find a […]

Jun
19
2017

Spare ribs: All you can sue

Spare ribs: All you can sue

Can’t a trademark attorney just sit back, relax and eat a fine portion of BBQ ribs? Apparently not. True story: the kids of an unnamed trademark attorney’s want to go to a buffet restaurant. Mainly, because they can eat as much ice cream and desserts as they want (or allowed to). But the trademark attorney […]

Jun
9
2017

More Trump trademarks

More Trump trademarks

Ivanka Trump’s company has filed 14 additional trademark applications in China. A possible conflict of interest? This is the latest wave of trademark applications filed by the Trump family companies. Last year, Ivanka Trump’s company filed 36 applications. Although not forbidden of course, these trademark applications raise ethical concerns over the Trump family’s business ties […]

May
31
2017

Covfefe

covfefe

“Covfefe”: It’s likely to be the word of the day. Or Word of the Year? Donald Trump posted a tweet tonight that ended with the unknown, non-existent and enigmatic word and it keeps the emotions on social media quite busy. “Despite the constant negative press covfefe”, the American president tweeted. “Covfefe? Is this a drunk tweet?”, […]

May
8
2017

The copy-tote bag? (2)

The copy-tote bag?

IKEA struck back after fashion label Balenciaga “copied” its signature tote bag. Online the similarities between Balenciaga’s designer bad and IKEA’s Frakta bag were heavily discussed, as we discussed earlier. IKEA put this discussion to great marketing use with its new ad. How do you recognise an IKEA Frakta bag? It’s simple: 1. SHAKE IT […]

Pages:1234567...34»