Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Browsing articles in "miscellaneous"
Feb
12
2018

Bad car name

Bad car name

Sometimes brands seems oddly chosen. A recent case is that of Renault, that are selling the Renault Kwid in Brazil. Nothing to worry, right? Wrong! The car was a somewhat of a success. So Renault decided to launch a few special edition of the Kwid: the “Zen”, the “Intens” and the “Life”. However, no-one at […]

Jan
24
2018

74% of brands worldwide cope with infringement

Three quarters of brands worldwide are subject to trademark infringement. A new research by CompuMark reveals this stunning figure. The trademark research company came to the conclusion, that 74% of the brands have experienced trademark infringement in the past year. In more than half of the cases (55%) the trademark infringement was followed by legal […]

Jan
12
2018

Rebranding gone bad?

rebranding gone bad

Italian football club Juventus had changed its logo. But changing your logo is not always a good idea. Established in 1897, Juventus F.C. — or Juve, or I Bianconeri (the black-and-white) — is a professional Italian football club based in Turin and one of the most famous and successful teams in soccer history. This year […]

Nov
3
2017

Trademark applications #metoo

Trademark applications #metoo

Fans of House of Cards are not fans of Kevin Spacey anymore. It’s likely that the sixth and last season will not be aired, due to the sexual harassment claims that have been raised against Spacey. We have noted before: society’s issues are often reflected in the trademark register. We have seen trademark applications for […]

Oct
27
2017

Keep Messi? Sell trademarks!

Keep Messi? Sell trademarks!

If you need money, you can sell your trademarks. If you need to continue paying the best football player in the world… you REALLY have to sell your trademarks. Camp Nou is a legendary football stadium and is famous all over the world. Rumour has it that FC Barcelona wants to sell the rights to […]

Oct
9
2017

Branded in memory

branded in memory - starbucks

What happens if you would ask 150 people to draw famous trademarks, completely from memory? The result is amazing. The Starbucks-logo, the IKEA-logo, the Apple-logo. Each of the logo’s are incredibly well-known. You would recognise them anywhere. But could you also draw them? You know what they look like, right? Right?! Wrong! The website Signs.com […]

Oct
2
2017

Knee-deep in trademark applications

Knee-deep in trademark applications

Society’s issues are often reflected in the trademark register. We have seen trademark applications for the word Brexit, Covfefe and now for the word ‘knee’. You couldn’t have missed it: in America many NFL football teams ‘took the knee’ and kneeled during the national anthem, as a protest against racism and police brutality in the US. […]

Sep
25
2017

Never bake a fake cake

Never bake a fake cake

Can a cake be copyrighted? An interesting question, after seeing last week’s episode of the Dutch hit programme “Heel Holland bakt” (which translates to: “Everyone in Holland bakes”). The show follows a number of amateur cake bakers that battle for the title Dutch Master Baker. Last week, contestant Gwenn baked a gorgeous cake: a melon […]

Pages:1234567...34»