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markmatters
Light, essential and fun trademark news from Knijff
Browsing articles in "trademarks"
Oct
17
2018

To play or not to play

To play or not to be play

What is the added value of a trademark specialist? Well, a lot. Of course, our opinion is coloured, but often you are better of with a clear advice or with a good defense in case of infringement matter. Trademark law is becoming more and more difficult, so, why not use some help? In case of […]

Oct
10
2018

Red red wine

Red red wine

The time that a wine bottle consisted of a classic label with the name on it in ornate letters is over. There are many original wine bottles: fully coated bottles in various colors but also wines with original labels. It is therefore not surprising that the labels, and even whole bottles, are registered as a […]

Oct
5
2018

Can’t do it My Way

can't do it my way

A local talent contest called “Sinatra Idol” has to change its name, after receiving a cease and desist letter over copyright infringement from the hit show “American Idol.” The annual show in Hoboken, New Jersey (USA) had been hosted in honor of Frank Sinatra, a Hoboken native. FremantleMedia, owner of the AMERICAN IDOL and IDOL […]

Oct
2
2018

Kanye rebranded

Kanye rebranded

Kanye West has “rebranded” himself as Ye. Ye had been his nickname for a while. Earlier this year he said “I believe ‘ye’ is the most common word in the Bible, and in the Bible it means ‘you’”. Since the company behind Kanye West (Mascotte) has registered the name Yeezus as well, Kanye has serious […]

Oct
1
2018

Netflix takes it easy

Netflix takes it Easy

EasyJet founder Stelios Haji-Iounnou takes Netflix to court. The airline tycoon claims Netflix is ​​infringing its European trademarks with its Easy comedy series. Haji-Iounnou believes there are more and more “brand thieves” trying to “hitchhike” on his company’s goodwill. By going to court he wants to prevent the series from being broadcast in Europe under […]

Sep
26
2018

God against Dog

God against Dog

The EUIPO recently had to judge whether the European clothing brands GOD SAVE THE QUEEN and DOG SAVE THE QUEEN were confusingly similar trademarks. Whereas the visual and aural similarity heavily weigh in the assessment of similarity between trademarks, the conceptual difference cannot be overlooked.  This conceptual difference can neutralize any visual and aural similarity. […]

Sep
19
2018

Marshall mashup

A word mark gives the widest protection on a word, this while a logo protects a graphic element or the combination of a word in a special font or with graphic elements. In most cases it is advisable to protect both the word and the logo. Only registering a logo has, besides the fact that […]

Sep
12
2018

Think different slogan cancelled

Think Different slogan cancelled

The trademark registration of the iconic slogan ‘Think different’ by Apple has been cancelled by the EUIPO. The European trademark office came to this decision after a cancellation action filed by Swatch AG. The ground for decision was the non-use of this trademark by Apple. Apple did file a defense and submitted evidence of the […]

Sep
7
2018

Generic Magic

The popularity of the Harry Potter series has led to various festivals across the world. But Warner Brothers’ IP lawyers are putting a vanishing spell over these local events. A large Philadelphia Harry Potter Festival that attracted over 50,000 fans has been canceled. Also, a smaller Harry Potter Festival in Roanoke has now changed its […]

Sep
5
2018

Not so single Pringles

Not so single Pringles

In the supermarket you will find a whole trademark world: You have the premium brands; they have a huge reputation and are well-known. You also have the brands of the supermarket itself (the household brands): good quality but the price is below that of the premium brand. And you have the wannabe brands: brands that […]

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