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Light, essential and fun trademark news from Knijff
Browsing articles in "trademarks"
Jul
21
2017

Pirelli’s trademark, not on pole position

Pirelli's trademark, not on pole position

Italian tyre manufacturer Pirelli’s might lose the trademark registration it has for the stripe that appears on the side of its tyres. Pirelli has been using the ‘stripe’ on its tyres. Always in the same position, but in different colours. This month the General Court of the EU confirmed the EUIPO’s earlier decision to refuse […]

Jul
19
2017

Name it

One of the common brand names is inspired by a first or surname (or both). Just think of Disney, Louboutin and Heineken. Often the brand is based on the name of the founder of the brand. Not quite original but recognizable. And a first name or surname is usually distinctive and thus a perfect trademark. […]

Jul
11
2017

Logos in colour

With the recent changes in policy protecting logos in colour has become a very complex job. As it is the duty of the trademark attorney to make difficult issues easy, we made a short film and explain the strategy to follow. It only takes 90 seconds of your time!    

Jul
10
2017

Preferred private selection

Preferred Private Selection

US grocery retailer Kroger is suing European supermarket giant Lidl for trademark infringement over its “Private Selection”. Germany’s Lidl, which operates 10,000 stores around the world, opened its first stores last month on the US East Coast. As part of the launch, Lidl also introduced a house brand “Preferred Selection.” Kroger accused Lidl of infringing its hit […]

Jul
6
2017

Logos united

Logos united

Generally, consumers will pay the most attention to words as words are the easiest to communicate. But brands are also often recognized by its figurative elements and colors. In addition to a word mark, a registration of the logo is often recommended. If you always use this logo in combination with your name, then the […]

Jul
4
2017

Diesel takes position

Diesel takes position

Jeans of the brand Diesel are popular. A characteristic of these jeans is the tag on the inside of the pocket. This tag states Diesel Industries. Time for protection! The recent European trademark application of Diesel is, however, not about Diesel Industries, nor about Diesel Industries’ position on the inner pocket. Diesel wants more, namely […]

Jul
3
2017

Blue-Red-Blue

Blue-Red-Blue

Gucci is being sued by notorious copycat retailer Forever 21. The issue at hand: blue-red-blue and green-red-green stripes. It all started when Gucci repeatedly threatened to sue Forever 21 for using an array of its registered trademarks, demanding that Forever 21 cease all sales of three bomber jackets, one sweater and a choker necklace bearing blue-red-blue […]

Jun
29
2017

Claiming places as a mark

Claiming places as a mark

Brands are sometimes inspired by place names, countries or territories. For example, think of brands like Columbia, Mont Blanc and Patagonia. However, claiming geographical names as a trademark is difficult, often the indication will be seen as an indication of the origin of the products and not as a distinguishing sign. This depends on the […]

Jun
27
2017

Building brands

Building brands

One of the most interesting discussions in trademark law is whether something can act as a trademark. Often this question applies to dubious trademarks: the doors of the Lamborghini that open and close, the green end of a shoelace, the shape of a package, etc. In this case, a football stadium has been filed as […]

Jun
23
2017

Suing shoes

The Advocate General of the European Court of Justice has published his opinion on the Christian Louboutin’s – Van Haren case. You know, the one about the ‘red sole trademark.’ After Louboutin sued Van Haren for its “Halle Berry”-collection pumps with red soles, the Dutch shoe retailer struck back by appealing the decision. Now the […]

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