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Light, essential and fun trademark news from Knijff
Browsing articles in "trademarks"
Nov
17
2017

adidas wins 20-year stripe battle

adidas wins 20-year stripe battle

Finally. After twenty years, the trademark battle between H&M and adidas is over. The court in The Hague has decided that the Swedish fashion chain has infringed on adidas’ three-stripe brand. The German sports giant sued H&M over the fact that they had been selling clothing with two parallel stripes over the side of the […]

Nov
15
2017

A caged cat

A caged cat

Imagine you are a world brand and someone chooses a similar word in exactly the same font. For different products, but hey, your trademark is reputed and has a larger scope of protection. A clear victory? No. The trademark PUCAM trademark was filed in the European Union for phones and related products. PUMA is a […]

Nov
13
2017

Das Traum des Jägermeisters

Das Traum des Jägermeisters

Riding the coat tails of a famous trademark is easy. Just take the distinctive elements of a well-known brand: colour, typeface, name and change it ever so slightly, and you get your “own” brand, but with the benefits of the goodwill of the A-brand. Easy, right? Well, not if you are getting too close to […]

Nov
8
2017

The Trump-trademarks

The Trump-trademarks

After one year of Trump’s presidency, America is divided in Trump-haters and Trump-lovers. We can, however, say that Trump caused a flood of new applications. Interestingly, the division in the political landscape in America is also reflected in the trademark register. For example, there are applications from critics: “YOU CAN NOT BE BOTH, A TRUMP […]

Nov
1
2017

Ssssssssssssssssssst!

Ssssssssssssssssssst!

Ssssssssssssssssssst! It is time for the Silent Nigh Run, organised by the organisation Stadswild in Amsterdam. This is the name of an organised run through Amsterdam and all participants should be silent. So you can hear, silently, the city noise. Great idea, isn’t? But now there is a new run in Amsterdam called mindful Silentrun. […]

Oct
27
2017

Keep Messi? Sell trademarks!

Keep Messi? Sell trademarks!

If you need money, you can sell your trademarks. If you need to continue paying the best football player in the world… you REALLY have to sell your trademarks. Camp Nou is a legendary football stadium and is famous all over the world. Rumour has it that FC Barcelona wants to sell the rights to […]

Oct
25
2017

Apple’s Animoji

Apple's Animoji

No company in the world is as closely monitored as Apple. Especially, new activities of Apple in the field of trademark and patent applications get a lot of attention, as they sometimes give a glimpse on its future plans. Apple has some tricks to hide their intentions, like filing the first trademark in Jamaica, a […]

Oct
23
2017

Why the air? (2)

Why the air?

Airdnd, the Amsterdam platform for ‘living room restaurants’, changed its name to Sharednd: Share Drinks and Dinner. Almost two years ago, we posted about the website for online dining in a hobby chef’s living room. The site called itself Airdnd: ‘Air Drink and Dine’. We already wondered how long it would take for Airbnb, the accommodation […]

Oct
20
2017

The wheels were fake

The wheels were fake

One year in jail. That’s what a Dutch public prosecutor has demanded from the court against a 49-year old man that had imported counterfeit road bikes wheel sets from China. The Dutch man sold the wheels as genuine products. They were marked with famous brands like Pinarollo, FFWD and Shimano Dura-Ace. Not only does this […]

Oct
18
2017

The Ralph-trademarks

The Ralph-trademarks

As a trademark holder you want to protect the reputation and image of your brand. This is especially true in the fashion industry where your name and logo are crucial. It is therefore not strange that Ralph Lauren was not amused when it saw the application of RALPH LOMREN in the European Union by a […]

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