Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Browsing articles in "trademarks"
Apr
18
2018

New logo for Volkswagen

Volkswagen_Logo

Volkswagen has announced to introduce a new logo in 2019. As you can see in the overview below, this is not the first time. Of course, changes in logo’s happen all the time. Once in a while a logo is refreshed or redesigned: a completely new logo is introduced or the distinctive elements of the […]

Apr
13
2018

A red tab. That must be a Levi’s.

A red tab. That must be a Levi's.

Jeans icon Levi’s is suing fashion brand Kenzo for trademark infringement over the use of a red pocket tab. Levi’s has been known worldwide for its famous red tabs on its jeans and other clothing. The maker of the iconic “501” now alleges that the small loops of fabric, which feature in a new collection by […]

Apr
10
2018

New Balance hijacked

New Balance hijacked

A nightmare for a well-known brand: someone applies for an almost identical trademark. This happened to New Balance. 3 people from Spain applied for the B New Balance logo (left) in the European Union for jewelry and alcoholic beverages. In addition to other pending cases against this application, New Balance also filed an invalidation action […]

Apr
5
2018

HÚ HÚ HÚ HÚ HÚ HÚ

HÚ HÚ HÚ HÚ HÚ HÚ

In the eyes of a trademark attorney a good trademark is an appealing word or logo which has sufficient distinctiveness. But even when these circumstances are met, not every word or symbol qualifies as a good trademark:  some words or symbols belong to the culture of a country and should remain free of commerce and […]

Mar
28
2018

Erdinger versus Eidingber

Erdinger versus Eidingber

Spring is coming and temperatures rise. Almost time for white beer on a terrace. And certainly for Erdinger’s white beers, which are also loved here in Weesp (the Knijff headquarters). Would we have been confused this summer if we had seen a beer called Eidingber? Probably yes. These words visually look the same, which is […]

Mar
20
2018

Brexit news

Brexit news

What consequences does the Brexit have for holders of European trademarks? This was unclear for a long time, but the UK and the European Commission reached an agreement on this point yesterday. In any case, there will be a transitional period until 31 December 2020. During this period, the UK is still part of the […]

Mar
14
2018

Yakult flushed away

Yakult flushed away

In the range of distinctive trademarks Yakult is probably one of the most distinctive: the name is unusual and the trademark enjoys a large reputation. It is therefore not surprising that this company wants to keep the trademark register free of other Yakult trademarks. Before you know it, Yakult’s trademark right is diluted and they […]

Mar
7
2018

DisneyMarks

DisneyMarks

“Panic” in the Disney castle: the trademark DISNI was recently filed in the European Union. Disney, of course, filed an opposition against this application. The opposition was based on older Disney trademarks registered for various products and services. In order to ensure that the entire application would be rejected Disney also based the opposition on […]

Feb
28
2018

The kinky cat

The kinky cat

As a well-known brand you want to defend your reputation. This means that you sometimes do not want to be associated with certain products or services. Take the recent example of Puma. Puma came into action against a trademark application Puma Swede for clothing. Logical, because the consumer could think that Puma Swede is the […]

Feb
23
2018

Jupiler beer rebrands during World Cup

Jupiler beer rebrands during world cup

Belgian beer brand Jupiler will be temporarily rebranded to “Belgium”. It is part of brewery AB Inbev’s smart marketing campaign to support the Belgian football team during the World Championship in Russia this summer. The new name “Belgium” will appear on all products such as glasses, packaging and bottles. The campaign starts in March and will […]

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