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markmatters
Light, essential and fun trademark news from Knijff
Browsing articles in "trademarks"
Feb
23
2018

Jupiler beer rebrands during World Cup

Jupiler beer rebrands during world cup

Belgian beer brand Jupiler will be temporarily rebranded to “Belgium”. It is part of brewery AB Inbev’s smart marketing campaign to support the Belgian football team during the World Championship in Russia this summer. The new name “Belgium” will appear on all products such as glasses, packaging and bottles. The campaign starts in March and will […]

Feb
21
2018

LIVE is not ALIVE

LIVE not ALIVE

In order to be registered as a trademark, a trademark must be available and must be distinctive. In some cases, the descriptiveness of a trademark is obvious, in other cases it is not a clear call. Sometimes a trademark consists of two words which creates a non-existent combination. This could give you the impression that […]

Feb
9
2018

No trademark for Louboutin?

This week the highest European Union court, dealt a blow to Christian Louboutin in the ongoing case about trademarking the famous red sole. This has spun off the lawsuit filed in 2012 against Van Haren, a Dutch company whose retail outlets were selling affordably priced high-heeled women’s shoes with red soles. Louboutin’s lawyers claimed that […]

Feb
7
2018

Beyond Wembley

Beyond Wembley

Trademarks must be distinctive. This requirement is often in contrast with the aim of marketers to inform consumers in a simple way about the qualities of a product. Comfortchair, Smartcar and Doublecheese burger are descriptive brands for a chair, car and a hamburger. Maybe good brands from a marketing point of view, in trademark law […]

Jan
31
2018

BARCA! BARCA!

BARCA! BARCA!

Some trademarks are larger than life. Especially when those trademarks reflect one of the biggest football clubs in the world: FC Barcelona. Recently, FC Barcelona filed a sound mark of the word BARCA. The trademark is filed for amongst others, soap, tablets, paper, clothing, games, advertising and entertainment. The interesting question is whether you can […]

Jan
26
2018

Marlborrowed

Marlborrowed

In a rebranding of her logo, the German company GRE Grand River Enterprises Deutschland got too much inspired by Marlboro. Even though Marlboro has a shape of an arrow at the top of the package, the Mark1 logo reminds us directly of Marlboro in terms of color and shape. The European application for this logo […]

Jan
17
2018

What You Need is use

Today, a new edition of Eurosonic, a showcase festival in Groningen, will start. Knijff Trademark Attorneys is present to help bands with their brand protection. The protection of the band and stage names is very important in the world of global platforms such as Spotify. Identical band names are all too common. But assistance in […]

Jan
9
2018

Multimedia marks

Multimedia marks

Due to recent legislative changes in the EU, the filing of trademarks has been modernized. It is now possible to submit animations and short films as a trademark by means of movie files. With this modernization, CP8 has now also became available. This “common communication” shows a classification of all types of trademarks. Some highlights: […]

Jan
8
2018

Jumping cats

jumping cats

Fashion designer Philipp Plein designed a leaping ‘wild cat’ and is now facing the legal wrath of Puma. Plein, known for his rock-n-roll style fashion, posted his frustrations on Instagram, after the German sports giant threatened to sue him for trademark infringement: “Just received a LOVE LETTER from PUMA trying to take legal action against […]

Jan
5
2018

Greatest Show on Earth

Greatest Show on Earth

Artist Kid Rock is being sued for using the slogan “Greatest Show on Earth” for his upcoming tour. Confusing or just misleading? Feld Entertainment, which apparently owns the trademark to the tagline, recently filed a lawsuit against the singer. The company owns the Ringling Bros. and Barnum & Bailey Circus. Although in May 2017, the […]

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