Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Browsing articles in "trademarks"
Jun
20
2018

Who’s the boss?

Who's the boss?

The owner of the trademark rights is the person who has the power in his hands. This is especially important in cases of a fight between parties within a corporation. Of course, this sounds logical, but if you just see how often trademark fights concern the question who owns the trademark rights, you will see […]

Jun
18
2018

Ice Ice Maybe

Ice Ice Maybe

When in Rome, do as the Romans do. But when in Greece, do as your competitors do. On a business trip to Greece an observant trademark attorney noticed this remarkable ice cream infringement. A cone with the shape of a Cornetto® ice cream but with the brand “Choco Magnum”. That can’t be right.

Jun
13
2018

Dog poo is offensive

Dog poo is offensive

It was already known that the EUIPO is rather protective in terms of morality, when it comes to trademarks that consist of vulgar words. Trademarks with FUCK are refused because they are regarded contrary to public policy. We can understand this, although EUIPO should keep in mind that it is not the defender of our […]

Jun
6
2018

H&M against H&C

It is a standard rule in trademark law that the consumer focuses on words in a trademark. Words, with the exception of very descriptive words, are often the dominant part of trademarks. If there is a logo, does it make sense to register this logo if the word is still dominant? Yes, usually there are […]

Jun
1
2018

Charbucks coffee

A tiny coffee producer from New Hampshire has prevailed in a trademark infringement case brought by Starbucks over a blend called “Charbucks”. The small ‘company’ operates out of a barn, and uses the classic response: “We’re just a mom-and-pop little roastery”. Annie Clark and her husband Jim do not seem to agree with Starbucks’ trademark […]

May
30
2018

Licensed to license

Licensed to license

A trademark is worth money, sometimes a lot of money. This is especially the case with well-known brands. Since a trademark owner often can not (or does not want to) produce every kind of product, a trademark owner can choose to license its trademark. Often for certain products and for certain countries/regions. A good license […]

May
28
2018

All rize

All rize

Although the country is increasing the possibilities for successfully protecting intellectual property, China has been notorious for its trademark infringements. Now, it is the popular US brand “Ritz crackers” that is at the center of a trademark conflict. This month a Chinese court heard a case filed by Intercontinental Great Brands LLC (formerly known as […]

May
23
2018

And justice for all

And justice for all

Metallica (the band) and LG (the electronics giant) recently were involved in an opposition procedure before the EUIPO. LG had filed the trademark Metalica for, among other, telephones and watches. The musicians were not very happy with this and immediately filed an opposition. The first question that the EUIPO had to deal with is whether […]

May
16
2018

Pink Ladies

Pink Ladies

PINK LADY is the brand name for a kind of apple. As we have read before, there is a trend to “brand” fruit: several trademarks for strawberries and apples are introduced last years. PINK LADY has been registered as a trademark by the trademark owner Apple and Pear Australia. In doing so, they have also […]

Pages:1234567...121»