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markmatters
Light, essential and fun trademark news from Knijff
Jun
18
2018
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Ice Ice Maybe

Ice Ice MaybeWhen in Rome, do as the Romans do. But when in Greece, do as your competitors do.

On a business trip to Greece an observant trademark attorney noticed this remarkable ice cream infringement. A cone with the shape of a Cornetto® ice cream but with the brand “Choco Magnum”.

That can’t be right.