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Jupiler beer rebrands during World Cup

Belgian beer brand Jupiler will be temporarily rebranded to “Belgium”.

It is part of brewery AB Inbev’s smart marketing campaign to support the Belgian football team during the World Championship in Russia this summer. The new name “Belgium” will appear on all products such as glasses, packaging and bottles. The campaign starts in March and will last for 5 months.

After that, the brand Jupiler will reappear.