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markmatters
Light, essential and fun trademark news from Knijff
Jun
23
2011

Tackling a flyer

A fuss in America. Media recently picked up a flyer of a sex party using pictures of famous American football players mentioning “hosted by” with their names. The controversy mainly focuses on the use of their names and pictures. The possible presence of the players on these events is something that is not very unusual. […]

Jun
22
2011

Weineken-pill

For everybody who wants to drink beer (of course Heineken) but can’t: now there is the Weineken-pill. A nice example of brand variation. We are not very keen on brand variations as it has some diluted effects on the mark itself. In our view a brand variation has only a positive effect for very strong […]

Jun
22
2011

Slogans that turned into sayings

Connecting People, Have a break…, Sense and Simplicity. Famous slogans we all know. But did you know that some slogans can even turn into sayings? The non-profit organization Ad Council has been using advertising for the education of Americans on important topics, and along the way, changing attitudes and behaviors around important issues. Some of […]

Jun
21
2011

To be or not to be inspired

Fashion icons to be, big clothing companies like H&M, Zara and Levi’s are always watching the markets and especially young designers. Missing a new trend is missing a sales opportunity. And maybe it is an art of its own, picking up ideas and introducing this design just slightly different from the original. Of course, the […]

Jun
20
2011

.brand? Really?

Today ICANN approved a plan to dramatically increase the number of Internet domain name endings (called generic top-level domains or gTLDs). One of which is the .brand-extension. Something to watch out for. For trademark owners, that is. According to ICANN the new gTLDs will change the way people find information on the Internet and how […]

Jun
20
2011

Generic words in one country, trademarks in the next

When you say “plakkies” in South Africa everyone points at their adidas, Havaianas or locally branded flip-flops. Same thing in Australia when you say “uggs”, better known as boots with a sheep wool lining. No one who relates this directly to the Ugg®brand by Ugg Australia. Brands like “Plakkies” and “Ugg”, that in South Africa or […]

Jun
19
2011

Battle of the Cellos

Stjepan Hauser and Luke Šulić are two young, internationally acclaimed Croatian classical cellists. Just because they are Incredible with a capital “I”, let’s pretend this post is about copyright infringement. However, it is not! It is about two young great classical musicians covering Guns ‘N’ Roses’ “Welcome To The Jungle” and Michael Jackson’s “Smooth Criminal”. […]

Jun
18
2011

Saturday: Counterfeit day (2)

It’s Saturday. Counterfeit day. Today another few, great examples of people trying to profit from the goodwill and reputation of famous trademarks. Louis Vuitton bags sold on a boat? Really?? If you have any great examples of your own, please send us an e-mail (info@knijff.com/markmatters) or leave a comment. We shall thank you by mentioning […]