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Light, essential and fun trademark news from Knijff
Sep
14
2011

Crocodile hunter

On July 22, 2011 a bombing of government buildings in Oslo resulted in eight deaths. On the same day a mass shooting at a camp of the Workers’ Youth League (AUF) of the Labour Party on the island of Utøya killed 69 people, mostly teenagers. The person held responsible is Anders Behring Breivik, a Norwegian […]

Sep
13
2011

Local markmatters

One of the nice things of practicing trademark law is the international character of the work. Everyday we come in contact with different cultures throughout the world. We also notice remarkable local trademark rules. For example, registering trademarks in the Maldives is impossible, placing an advertisement in a local newspaper gives you the maximum protection […]

Sep
12
2011

Numbers don’t lie

Trademarks consist of letters but can also consist of numbers. This may be a combination, such as Levi’s 501 or just a number, for example the liquor 43. For those who think of choosing a brand with a number should read this research. A number is not just a number, the consumer perceives numbers very […]

Sep
10
2011

Saturday: Counterfeit day (14)

It’s September and the summer holidays are officially over. MarkMatters.com hopes you all had a nice summer. If you returned from your holiday destination with a t-shirt, polo shirt that quickly deteriorates or changes color in the washing machine. Or a pair of shoes that fall apart when walking through the rain. This might be because you […]

Sep
9
2011

Glowing logo

Finally an invention that is truly useful for all mankind! Remember Back to the Future part 2, where Marty McFly goes from 1985 to 2015? When the DeLorean time machines arrives in the future, Marty is given a “futuristic” outfit by Doc, his inventor friend: a coat that automatically shrinks to fit and dries itself […]

Sep
8
2011

Material girl

In 1985 Madonna released the single “Material girl” from the hit album “Like a Virgin”. Madonna explained that the song reflected her life’s situation at that time. The song reached the number two position of the Billboard Hot 100 in the United States, becoming her third top-five single there. The Queen of Reinvention is now […]

Sep
7
2011

Not a Cloo-ney

Nespresso makes great coffee. And the company uses George Clooney to sell it. Well, in their ads, that is. Solidair is of the opinion, however, that Nespresso should use Fair Trade coffee: in their view the well-paid actor should receive less. This money should go to the coffee farmers, that are underpaid. Solidair made a […]

Sep
6
2011

Chateaux de faux

China is an emerging wine country where the sales of French wines is growing and growing. Of course, everyone tries to take advantage of the popularity of French wines. This has led to a remarkable story concerning Chateau Roquefort, a prominent French winehouse that is selling wines in China since five yeas. One day the […]

Sep
5
2011

Cartoon characters as a trademark

Betty Boop is an animated cartoon character created by Max Fleischer. Boop has been featured in comic strips and mass merchandising. With her sexy appearance, she became one of the most well-known and popular cartoon characters in the world. In February 2011 the U.S. Court of Appeals for the Ninth Circuit ruled that the image […]

Sep
3
2011

Saturday: Counterfeit day (13)

Woon XL is a large Dutch furniture and accessories store. They also sell the iPad calculator we mentioned earlier. Woon XL sells a book cabinet, resembling the iconic “Billy” book cabinet by IKEA. Woon XL starts an ad campaign directed against their biggest competitor IKEA, under the name “KILL BILLY”. Does this constitute infringement or […]