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markmatters
Light, essential and fun trademark news from Knijff
Jun
30
2011

The Dark Side

Volkswagen aired the cutest commercial to introduce the new Passat: a child Darth Vader (from Star Wars) that unleashes his ‘force’ on different kinds of objects in and around the house: a doll, the dog, the sandwich made by his mother and finally his dad’s Passat. And then there is Greenpeace. And Greenpeace wouldn’t be […]

Jun
30
2011

Food fighters

In the music industry originality is something that counts. You can distinguish yourself by your music, your image and appearance (Lady Gaga) or by giving legendary concerts. You can apparently also distinguish yourself by an artistic rider. A rider states the (culinary) wishes of the band (and crew) in respect of a concert. The Foo […]

Jun
29
2011

Santa by Pepsi

It is a well-known marketing fact that Coca-Cola invented Santa. Well, what he looks like anyway: a jolly, chubby man. Dressed in red and white, no coincidence. Now that Pepsi has dropped to the third place in the US soda market, it has increased its marketing budget and it is pointing its arrows at market […]

Jun
28
2011

Battle of the band names

It seems to be a sort of unwritten rule that as a starting band you choose a name that doesn’t exist. A good search is recommended whereas you should look further than the borders of your country as music travels fast through Last.fm, Myspace and Spotify. In fact, the world is the new stage. Therefore, […]

Jun
27
2011

The origin of trademarks

Have you ever wondered where some of the trademarks you know originated? Did you know, for instance that:           3M (yes, from the Post-It memo’s you use) is an abbreviation of Minnesota Mining and Manufacturing Co.? Samsonite started our as The Shwayder Trunk Manufacturing Company, founded in 1910 by Jesse Shwayder. […]

Jun
24
2011

Saturday: Counterfeit day (3)

Today in 1978 host country Argentina beat the Dutch national soccer team in the World Cup final, in extra time, with 3-1. It was the second World Cup final for the Dutch squad: they lost to Germany in 1974. “Oranje” (“The Orange”) had an amazing team, with, amongst otters, attackers Johan Cruijff, Sjaak Swart, Piet […]

Jun
24
2011

Fill in the blanks

Copyright is the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same. Now look at the following example. John Taylor deconstructs iconic movie posters at Film the Blanks (many of them also available for sale in poster form). They original posters are stripped to their bare essentials, […]

Jun
24
2011

Counterfeit: Victimless crime? (1)

Counterfeit is sometimes referred to as a “victimless crime”. After all, if someone buys a fake Rolex watch, does this really cause harm to Rolex? The buyer was most likely not in the market for a real Rolex watch anyway, so how could this be detrimental? But let’s put aside the Rolex example and focus […]