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Light, essential and fun trademark news from Knijff
Jul
14
2011

Harry Potter vs. Tanja Grotter

You cannot have missed it: this week the last Harry Potter movie premiered in cinema’s world wide. J.K. Rowling’s story about a young sorcerer has proven an enormous hit since 1997, the year of the publication of the first Harry Potter book. Children and adults around the world have embraced the book and the movies […]

Jul
14
2011

The IOC, Lord of the Rings

Next year, the Olympic Games are held in London. The Olympic Games are one of the biggest sporting events in the world. Obviously some companies are trying to free ride on this event (we recall our post on the Bavariababes last week as a nice example of free riding). As the FIFA, the IOC keeps […]

Jul
13
2011

IP rights to baby animals

When a baby animal is born in the zoo it is a good thing. Not only because animal births in captivity are still very special, but also because it is sure to draw a lot of public and media attention to the zoo. Especially when it concerns an animal with a high level of cuteness, […]

Jul
12
2011

Like a newborn lamb

Louis Vuitton, Chanel, Hermès and Birkin, all victims of the counterfeit bags flooding the market. Fake is getting harder and harder to spot. So if you are a fashionista looking for a bargain, it can be quite scary: am I buying the real thing? The Wall Street Journal is giving you some very handy tips in spotting the ugly […]

Jul
12
2011

Give peace a chance

While the rumor of a Beatles reunion at the Olympic Games next year is big news, Yoko Ono probably wanted to have her share of the news. The way she’s doing this is something one can argue about: Yoko Ono has threatened a local bar called Lennons in Dundee, Scotland with legal action. This bar […]

Jul
11
2011

Help the cat

Naming a pet is just like branding a product. You should pick a name that is alluring, suggestive and not descriptive. Oh yes, and don’t forget to check the name you pick is not confusing in any way. For the owners of the cat mentioned in the article here, we suggest picking a new name. […]

Jul
9
2011

We we’re hacked!

Apparantly our Twitter account was hacked last night and sent our spam/phishing tweets to all our followers (and who knows how many others). Our account has been reset and we apologize for any inconvenience caused. Sorry folks! Hope to see you again on our blog. MarkMatters.com

Jul
8
2011

Beer, babes & domain names

It seemed like a great idea at the time. During the last soccer World Cup in South Africa, Dutch brewery Bavaria hired a bunch of good looking girls, dressed them in a sexy, orange (color of the Dutch soccer team) “Bavaria-dress” and made them cheer. Because the girls were pleasing to the eye, the camera’s […]