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markmatters
Light, essential and fun trademark news from Knijff
Aug
9
2011

Fake as subculture

Artist Luis Gispert was photographing landscapes in Miami two years ago when he stumbled on a Cadillac Escalade. This car would give a new direction to his art. The interior of this car was completely covered with the pattern designed by Takashi Murakami for Louis Vuitton. The owner of the car had never heard of […]

Aug
8
2011

Trademark mistakes

We posted earlier about picking the right slogan here and how painful it can be of you pick a painful trademark here, but how about these wonderful linguistic mistakes. Don’t forget to have someone other than yourself check your trademark. Twice. And then perhaps one more time.

Aug
5
2011

Thinner, lighter, faster

When Apple introduced the first iPhone it was revolutionary and an immediate marketing success. No wonder that everyone tried to copy what makes the iPhone so popular. Even established companies. You cannot deny that the Samsung Galaxy S more than resembles the iPhone. Ah well, better well copied than poorly invented, right? But what about […]

Aug
4
2011

Big fat copyright

In Belgium, the government started a campaign in 2006 to increase public awareness of energy consumption and to encourage the reduction of it. An advertising agency created a remarkable campaign with fat and slothful electronic devices.  Initially, the electronic devices concerned a washing machine and a refrigerator. In subsequent years, the campaign was expanded with […]

Aug
3
2011

Copy-and-Paste copyright

It is clear that you cannot copy copyrighted work from others, unless you have their permission. This is the essence of copyright. You can, however, copy from yourself. Sometimes it makes life just a little easier. Check out this compilation of scenes from Disney movies. It seems there is a lot of CTRL-C and CTRL-V […]

Aug
1
2011

Fluid trademarks (2)

Our previous post on fluid trademarks received some very interesting comments. The question remains: both from a legal as well as from a marketing or branding point of view, is a changing mark prone to cause dilution if it is the owner itself who is changing the mark? Or does it make a strong mark […]

Jul
30
2011

Saturday: Counterfeit day (8)

Counterfeit concerns fake products. But not everything what is fake is counterfeit. And some fake product are just very funny. This week MarkMatters.com saw a plane of Angry Birds. Of course, this game is tremendous popular, but an airline Angry Birds? Hard to believe. Well, this photo is fake., but very well done. If fake […]

Jul
29
2011

Ink on ink

The ‘copyright’ of US dollar bills lies with the US Treasury. Printing, publishing or importation, or the making or importation of the necessary plates or items for  printing or publication, of color illustrations of U.S. currency is forbidden. However, reproduction of US currency in color or black and white is permitted as long as the […]