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markmatters
Light, essential and fun trademark news from Knijff
Nov
1
2011

Did you know…

that there is a bear in the logo of Toblerone? And that Lego comes from the Danish word Le Got that means play well. Lego also refers to the Latin verb I put it together. More useless but funny trademarktrivia:  IKEA is an acronym for Ingvar Kamprad (the founder), the farm where he grew up […]

Oct
31
2011

Piece of crop

MarkMatters.com often reports on fake watches, high end fashion bags et cetera. But there are counterfeit products on almost any market you can imagine. There seems to be an alarming rise of counterfeit seeds on the farm input market. Yes, seeds. At the beginning of the 2011-2012 farming season, farmers are more and more at […]

Oct
29
2011

Saturday: Counterfeit day (21)

For all you IP students out there: can you answer the following question? Does this constitute as a trademark infringement? Please consider the reputation of the trademarks in question, comparitive advertising aspecta and the question whether or not this is to be considered “use as a trademark”. Bonus points are given for those of you […]

Oct
28
2011

Expandable

A team of mercenaries is given the assignment to take out a corrupt military leader and a rogue CIA operative on a Latin American island. Sounds like a great movie, right? Well, it sounds like a movie, period. But it’s a movie with Sylvester Stallone! Yes! A movies with Sylvester “Rocky/Rambo” Stallone. How about that! […]

Oct
27
2011

Apples belong to Apple

Apples belong to Apple. That it the conclusion you can draw from the story of a German little shop annex café that received a cease and desist letter from Apple for the use (and the application) of the logo as shown on the left. Especially the application of the trademark for advertisement and technical advice […]

Oct
26
2011

Tyrannosaurus rex lex

The first copyright case in man and dinosaur kind: a case dealing with copyrights of castings of a Tyrannosaurus rex (nickname T-rex). It might be a public secret but only some of the bones of the dinosaurs and other prehistoric creatures in museums are real. Scientists find couple bones of these animals but never found […]

Oct
25
2011

Lego puts ban on Banbao

Further to our previous post on the Lego-BanBao-case, MarkMatters.com notes that the Dutch court has issued a ruling yesterday. And Lego won! Victoriously, we must add. Lego takes the view that Banbao’s basic building blocks cause unnecessary confusion, because they copied a number of Lego figures and product packagings. Banbao has contested that. They state […]

Oct
24
2011

Burberry burger

A trademark has different functions. One of the foremost functions is that the trademark has to be able to distintuigh. Another function is the reputation function. Certain trademarks have a certain reputation: Ferrari cars have the reputation of being fast. And expensive. H&M makes high end couture, but for low budget price. It can be […]

Oct
21
2011

The bear essentials

Trademarks are all about recognition. We – the IP folk – call that “distinctive character”. A trademark must be able to distinguish itself form all the other trademarks in the market. From a trademark you recognize a product. This can be the name, the logo, the shape, the color of the packaging. A wide variety […]