Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Jul
1
2011

Hands off my design!

OHIM has launched a new website that is all about designs and design protection. It contains a design handbook and OHIM is starting a design competition. The message of this website is very clear: register your design with the OHIM otherwise you loose (and the OHIM too of course). Nevertheless, the website contains some useful […]

Jul
1
2011

The Attribution Song

LYRICS: Always give credit where credit is due if you didn’t write it, don’t say it’s by you just copy the credit along with the work or else you’ll come off as an arrogant jerk Always give credit where credit belongs we know that you didn’t write Beethoven’s songs pretending you did makes you look […]

Jun
30
2011

The Dark Side

Volkswagen aired the cutest commercial to introduce the new Passat: a child Darth Vader (from Star Wars) that unleashes his ‘force’ on different kinds of objects in and around the house: a doll, the dog, the sandwich made by his mother and finally his dad’s Passat. And then there is Greenpeace. And Greenpeace wouldn’t be […]

Jun
30
2011

Food fighters

In the music industry originality is something that counts. You can distinguish yourself by your music, your image and appearance (Lady Gaga) or by giving legendary concerts. You can apparently also distinguish yourself by an artistic rider. A rider states the (culinary) wishes of the band (and crew) in respect of a concert. The Foo […]

Jun
29
2011

Santa by Pepsi

It is a well-known marketing fact that Coca-Cola invented Santa. Well, what he looks like anyway: a jolly, chubby man. Dressed in red and white, no coincidence. Now that Pepsi has dropped to the third place in the US soda market, it has increased its marketing budget and it is pointing its arrows at market […]

Jun
28
2011

Battle of the band names

It seems to be a sort of unwritten rule that as a starting band you choose a name that doesn’t exist. A good search is recommended whereas you should look further than the borders of your country as music travels fast through Last.fm, Myspace and Spotify. In fact, the world is the new stage. Therefore, […]

Jun
27
2011

The origin of trademarks

Have you ever wondered where some of the trademarks you know originated? Did you know, for instance that:           3M (yes, from the Post-It memo’s you use) is an abbreviation of Minnesota Mining and Manufacturing Co.? Samsonite started our as The Shwayder Trunk Manufacturing Company, founded in 1910 by Jesse Shwayder. […]