Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Jun
17
2011

Lego: unprotected bricks, standing strong

Everyone knows Lego, the colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts. It can be assembled and connected in so many ways that the possibilities are endless. The toys were originally designed in the 1940s in Denmark. But Lego also has a long and interesting IP history. Of course there […]

Jun
16
2011

Canvas

You are Converse. The “Chuck Taylor All Stars” shoe is your biggest hit. And canvas is ‘your thing’. So how, after all these years, can your still make canvas look cool? The answer is often the same: use artists! Converse’s European ‘The Canvas Experiment’, is a project that handed over the brand’s iconic Chuck Taylor […]

Jun
16
2011

WTForever 21

Interesting question: can somebody start a satirical weblog under the name WTForever21, clearly a combination of Forever 21 and WTF (what the fuck)? On this website the products of Forever 21 are examined in a critical, but humorous way. Of course, Forever 21 says no. They are not amused at all. The company now started a legal procedure […]

Jun
15
2011

Brand reversion

Sometimes a brand is so strong that you will even recognize it when the brand is mixed with another brand, or even with the brand of the competitor. Brand reversion is an ongoing project of logo-designer Graham Smith, who also include logos of Apple and Android and Pepsi and Coca-Cola. By reversing logos with that […]

Jun
14
2011

Breaking news: Ken breaks with Barbie

And no, not because Ken is seeing someone else or suddenly feels more attracted to boys. The real reason is that Ken does not want a relationship with a girl that has something to do with deforestation. This message comes from Greenpeace who accuses Mattel to have business relationships with a company renowned for the […]

Jun
13
2011

Sleepless nights

For some people the only time they are not playing with their iPhone is when they are asleep. Now even this moment of rest is gone with cushions with an iPhone design from the Dutch company iCushions.net. Assuming this company does not have a official license from Apple, the question is whether or not this […]