Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Jun
27
2011

The origin of trademarks

Have you ever wondered where some of the trademarks you know originated? Did you know, for instance that:           3M (yes, from the Post-It memo’s you use) is an abbreviation of Minnesota Mining and Manufacturing Co.? Samsonite started our as The Shwayder Trunk Manufacturing Company, founded in 1910 by Jesse Shwayder. […]

Jun
24
2011

Saturday: Counterfeit day (3)

Today in 1978 host country Argentina beat the Dutch national soccer team in the World Cup final, in extra time, with 3-1. It was the second World Cup final for the Dutch squad: they lost to Germany in 1974. “Oranje” (“The Orange”) had an amazing team, with, amongst otters, attackers Johan Cruijff, Sjaak Swart, Piet […]

Jun
24
2011

Fill in the blanks

Copyright is the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same. Now look at the following example. John Taylor deconstructs iconic movie posters at Film the Blanks (many of them also available for sale in poster form). They original posters are stripped to their bare essentials, […]

Jun
24
2011

Counterfeit: Victimless crime? (1)

Counterfeit is sometimes referred to as a “victimless crime”. After all, if someone buys a fake Rolex watch, does this really cause harm to Rolex? The buyer was most likely not in the market for a real Rolex watch anyway, so how could this be detrimental? But let’s put aside the Rolex example and focus […]

Jun
23
2011

Tackling a flyer

A fuss in America. Media recently picked up a flyer of a sex party using pictures of famous American football players mentioning “hosted by” with their names. The controversy mainly focuses on the use of their names and pictures. The possible presence of the players on these events is something that is not very unusual. […]

Jun
22
2011

Weineken-pill

For everybody who wants to drink beer (of course Heineken) but can’t: now there is the Weineken-pill. A nice example of brand variation. We are not very keen on brand variations as it has some diluted effects on the mark itself. In our view a brand variation has only a positive effect for very strong […]

Jun
22
2011

Slogans that turned into sayings

Connecting People, Have a break…, Sense and Simplicity. Famous slogans we all know. But did you know that some slogans can even turn into sayings? The non-profit organization Ad Council has been using advertising for the education of Americans on important topics, and along the way, changing attitudes and behaviors around important issues. Some of […]

Jun
21
2011

To be or not to be inspired

Fashion icons to be, big clothing companies like H&M, Zara and Levi’s are always watching the markets and especially young designers. Missing a new trend is missing a sales opportunity. And maybe it is an art of its own, picking up ideas and introducing this design just slightly different from the original. Of course, the […]

Jun
20
2011

.brand? Really?

Today ICANN approved a plan to dramatically increase the number of Internet domain name endings (called generic top-level domains or gTLDs). One of which is the .brand-extension. Something to watch out for. For trademark owners, that is. According to ICANN the new gTLDs will change the way people find information on the Internet and how […]