Partner in trademark protection

Light, essential and fun trademark news from Knijff

Registration in both Benelux and EU: double trouble?

The world is getting smaller. Boundaries blur. Often it seems attractive to your register your trademark in a large number of countries all at once, through a Community trademark application (CTM). As The Netherlands is part of the European Union, and if your business is rapidly expanding, why not register your trademark through a European […]


History of the Apple logo

The Apple-logo is probably one of the most recognizable logo’s in de world. Hard to imagine that the logo as had some major revisions through the years. The first ever Apple-logo was designed by the third, and lesser known, co-founder of Apple, Ronald Wayne. And yes, there is an apple in there somewhere. See if […]


Most painful trademark mistake ever?

The Chinese/Taiwanese company Joden Inc. looks like a respectable company. Still, the company is responsible for undoubtedly one of the painful trademark mistakes in The Benelux. Ever. Joden Inc. has applied for the trademark  JODEN (Dutch for ‘jews’) for, amongst others, shower systems. The Benelux Trademarks Office has immediately refused the trademark given the painful […]