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markmatters
Light, essential and fun trademark news from Knijff
Sep
5
2011

Cartoon characters as a trademark

Betty Boop is an animated cartoon character created by Max Fleischer. Boop has been featured in comic strips and mass merchandising. With her sexy appearance, she became one of the most well-known and popular cartoon characters in the world. In February 2011 the U.S. Court of Appeals for the Ninth Circuit ruled that the image […]

Sep
3
2011

Saturday: Counterfeit day (13)

Woon XL is a large Dutch furniture and accessories store. They also sell the iPad calculator we mentioned earlier. Woon XL sells a book cabinet, resembling the iconic “Billy” book cabinet by IKEA. Woon XL starts an ad campaign directed against their biggest competitor IKEA, under the name “KILL BILLY”. Does this constitute infringement or […]

Sep
2
2011

Fluid trademarks (3)

In this third post on fluid trademarks we would like to take a look at Coca-Cola. Diet Coke gets a new “fall look”: gorgeously designed, limited edition cans. Coca Cola is very known for the design of their Coca-Cola bottle and Coca Cola can. The bottle is even registered as a trademark. Although Coca Cola’s […]

Sep
1
2011

Brandversations

MarkMatters.com reported ealier on Graham Smith’s project “Brand revsion“: sometimes a brand is so strong that you will even recognize it when the brand is mixed with another brand, or even with the brand of the competitor. A similar initiative is shown by Stefan Asafti: Brandversations. Asafti has switched the slogans of the brands amongst […]

Aug
31
2011

Warning: IP drives away shoppers

Supposedly Apple has put together a special anti-counterfeit team to address Chinese manufacturers of fake Apple products. Not a bad thing for a company that plays a leading role in the computer, smart phone and tablet market. Initially the company planned to go after retailers and street vendors and to work with police to raid […]

Aug
30
2011

But it is supposed to be fake

In New York, a police officer arrested a clerk in Chinatown for selling counterfeit. New York had already announced to intensify its policy towards counterfeit, but in this case it seems to have surpassed this goal. The counterfeit was found in a funeral store. According to Chinese tradition deceased people receive all kind of objects […]

Aug
29
2011

Yes you toucan

Maya Archaeology Initiative, a nonprofit project of the California-based World Free Press Institute has been accused by Kellogg Co. of trademark infringement. According to Kellogg Co. their toucan logo (left) resembles the  Toucan Sam character (under). Maya Archaeology Initiative does not share this opinion and said its toucan originates from a real toucan while Kellogg’s […]

Aug
25
2011

I.P. suicide

Nice article about the new website Logogarden.com. On this website everybody can create their own logo by picking prefab logo’s. The big disadvantage of these sort of websites is that one can think that buying such a logo will preserve them of any IP claims. In other words, it is the big question whether such […]