Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Jul
11
2011

Help the cat

Naming a pet is just like branding a product. You should pick a name that is alluring, suggestive and not descriptive. Oh yes, and don’t forget to check the name you pick is not confusing in any way. For the owners of the cat mentioned in the article here, we suggest picking a new name. […]

Jul
9
2011

We we’re hacked!

Apparantly our Twitter account was hacked last night and sent our spam/phishing tweets to all our followers (and who knows how many others). Our account has been reset and we apologize for any inconvenience caused. Sorry folks! Hope to see you again on our blog. MarkMatters.com

Jul
8
2011

Beer, babes & domain names

It seemed like a great idea at the time. During the last soccer World Cup in South Africa, Dutch brewery Bavaria hired a bunch of good looking girls, dressed them in a sexy, orange (color of the Dutch soccer team) “Bavaria-dress” and made them cheer. Because the girls were pleasing to the eye, the camera’s […]

Jul
7
2011

Imaginary trademarks

Duff_Beer

A nice thesis: is an imaginary brand also a valid trademark? Example, the Nimbus 2000, Harry Potters’ magic broomstick, the broomstick everybody wants to have! And in the movie Wall-E all local shops have been swallowed up in the almighty chain Buy ‘n Large. Another famous example is Duff Beer, the beer of Duff Brewery […]

Jul
6
2011

Ingredients for a successful copy

Let’s make a generic brand packaging that looks like the real thing. Ingredients: Take all the different, distinctive elements of the packaging of the leading brand; Make up a funny name (e.g. Caramel PowPow); Put the product in a bucket, like the leading product; Add some ‘hip ‘n’ happening’ colors; Serve ice cold and below […]

Jul
5
2011

Kind of blue

Interesting blog post by Andy Baio about the thin line between fair use and the threat of expensive law suits. In summary: Andy Baio produced a tribute to Kind of Blue, the legendary album of Miles Davis. He arranged all the copyrights etc. but forgot one thing: he made a pixel art version of the […]

Jul
4
2011

Don’t sue, just take a picture

Ryan Doco Connors is an amazing photographer who makes incredible portraits. Recently he noticed one of his images being used by Sugar Factory. The company edited one of Connors’ photograps and printed it on a t-shirt. Without his consent, that is. Sugar Factory argued they had altered the photograph for more than 40%, so legally, […]