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markmatters
Light, essential and fun trademark news from Knijff
Jul
4
2011

World Industrial Design Day

June 29, 2001 was World Industrial Design Day. A Day to stop and celebrate the importance of industrial design. As you may know, the appearance of a product can be protected: via copyright and via a (industrial) design registration, and sometimes even through a trademark registration. In the European Union you have the possibility of […]

Jul
2
2011

Saturday: Counterfeit day (4)

Fashionmag.com states that in France the textile industry is still the branch most affected by counterfeit. Also they note an “explosion” in the market of counterfeit car parts (see also our previous post). Furthermore, MarkMatters.com likes the way they take on counterfeit in the Philippines: with an armored vehicle. Nothing beats driving a tank over […]

Jul
1
2011

Hands off my design!

OHIM has launched a new website that is all about designs and design protection. It contains a design handbook and OHIM is starting a design competition. The message of this website is very clear: register your design with the OHIM otherwise you loose (and the OHIM too of course). Nevertheless, the website contains some useful […]

Jul
1
2011

The Attribution Song

LYRICS: Always give credit where credit is due if you didn’t write it, don’t say it’s by you just copy the credit along with the work or else you’ll come off as an arrogant jerk Always give credit where credit belongs we know that you didn’t write Beethoven’s songs pretending you did makes you look […]

Jun
30
2011

The Dark Side

Volkswagen aired the cutest commercial to introduce the new Passat: a child Darth Vader (from Star Wars) that unleashes his ‘force’ on different kinds of objects in and around the house: a doll, the dog, the sandwich made by his mother and finally his dad’s Passat. And then there is Greenpeace. And Greenpeace wouldn’t be […]

Jun
30
2011

Food fighters

In the music industry originality is something that counts. You can distinguish yourself by your music, your image and appearance (Lady Gaga) or by giving legendary concerts. You can apparently also distinguish yourself by an artistic rider. A rider states the (culinary) wishes of the band (and crew) in respect of a concert. The Foo […]

Jun
29
2011

Santa by Pepsi

It is a well-known marketing fact that Coca-Cola invented Santa. Well, what he looks like anyway: a jolly, chubby man. Dressed in red and white, no coincidence. Now that Pepsi has dropped to the third place in the US soda market, it has increased its marketing budget and it is pointing its arrows at market […]