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markmatters
Light, essential and fun trademark news from Knijff
Aug
12
2011

Louboutin turns red

Further to our post yesterday about the war in the US between Louboutin and Yves Saint Laurent,  Louboutin has seen some success in the European Union. His trademark (left) has been accepted by the European Trademarks Office after an appeal against the refusal of this mark. The mark is now registered for high heels and […]

Aug
11
2011

Elmo is alive!

You of course know Elmo. From your own childhood or from watching Sesame Street with your children. Elmo is Sesame Street’s furry red “monster”, a three-and-a-half year old lovable character that avoids pronouns, always referring to himself in the third person (e.g. “Elmo has a trademark registration” rather than, “I have a trademark registration”). So […]

Aug
11
2011

Red faces with Louboutin

Big news today for fashionistas, in the near future shoes with the red soles will not tell everybody that these shoes are true Louboutin shoes. These shoes could just be bought at the local Walmart. In a lawsuit against Yves Saint Laurent, Louboutin claimed the exclusive trademark rights on the red soles. Judge Victor Marrero […]

Aug
9
2011

Fake as subculture

Artist Luis Gispert was photographing landscapes in Miami two years ago when he stumbled on a Cadillac Escalade. This car would give a new direction to his art. The interior of this car was completely covered with the pattern designed by Takashi Murakami for Louis Vuitton. The owner of the car had never heard of […]

Aug
8
2011

Trademark mistakes

We posted earlier about picking the right slogan here and how painful it can be of you pick a painful trademark here, but how about these wonderful linguistic mistakes. Don’t forget to have someone other than yourself check your trademark. Twice. And then perhaps one more time.

Aug
5
2011

Thinner, lighter, faster

When Apple introduced the first iPhone it was revolutionary and an immediate marketing success. No wonder that everyone tried to copy what makes the iPhone so popular. Even established companies. You cannot deny that the Samsung Galaxy S more than resembles the iPhone. Ah well, better well copied than poorly invented, right? But what about […]