Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Jun
13
2011

Sleepless nights

For some people the only time they are not playing with their iPhone is when they are asleep. Now even this moment of rest is gone with cushions with an iPhone design from the Dutch company iCushions.net. Assuming this company does not have a official license from Apple, the question is whether or not this […]

Jun
10
2011

Unfoldable Origami

Who thought that Origami was a relaxing experience in a nursing home is wrong. It is art. Well, it must be said that the professional Origami make spectacular objects. Important part in this traditional Chinese (!) folding art is the “crease pattern”, the pattern that explains the folds. Even these crease patterns seem to be […]

Jun
9
2011

Swedish trademarks

Markmatters.com / Knijff Trademark Attorneys is attending the annual ECTA Conference in Stockholm this week (Say hi when you run in to us!). Sweden is a beautiful country and Stockholm an amazing city. The country is not only keen on design, it is also home of some of the bigger brands of the world: IKEA, […]

Jun
8
2011

Jam-packed

Some cases are mouthwatering, especially with a French baguette and lightly salted butter. Andro is the producer of Bonne-Maman, a trademark for jam that is well-known for his pattern of squares on her products. The Spanish Dulces Y Conservas Helios S.A. filed a European 3D trademark with the same squares (in blue). In order to […]

Jun
7
2011

DSK. What’s in a name?

In May 2011 Dominique Gaston André Strauss-Kahn was arrested in New York City and charged with the sexual assault of a housekeeper of his Sofitel hotel suite. Strauss-Kahn, a French economist, lawyer, and politician, and a member of the French Socialist Party, is often referred to in the media as DSK. How bad is this […]

Jun
7
2011

Bedroom magic

Well known brands sometimes have a very hard time keeping their trademark exclusive, because, more often than not, they have to fight off companies that try to benefit from the reputation and image of the famous brand. A good example is a Swiss condom manufacturer that cleverly thought to launch a condom brand named HARRY […]

Jun
6
2011

Flip-flopping fight

Flip-flop giant Havaianas filed an opposition against the European application Bahianas. This application has been formed by the Brasilian sambatown Bahia and the suffix nas. Probably, Bahianas had a good look at the trademark Havaianas before launching their mark. Will the copying of an idea (geographical indication plus NAS) be sufficient to constitute trademark infringement? […]

Jun
4
2011

Slogan mistakes

Good slogans make amazingly strong trademarks. Everybody knows which brands belong to famous slogans like “Just Do It”, “Connecting People”, “Have a break…”, “Let’s Make Things Better” and “Because you’re worth it”. However, be careful when you’re trying to come up with a new, distinctive, powerful slogan. Although a slogan may sound great the first […]