Partner in trademark protection

markmatters
Light, essential and fun trademark news from Knijff
Aug
1
2011

Fluid trademarks (2)

Our previous post on fluid trademarks received some very interesting comments. The question remains: both from a legal as well as from a marketing or branding point of view, is a changing mark prone to cause dilution if it is the owner itself who is changing the mark? Or does it make a strong mark […]

Jul
30
2011

Saturday: Counterfeit day (8)

Counterfeit concerns fake products. But not everything what is fake is counterfeit. And some fake product are just very funny. This week MarkMatters.com saw a plane of Angry Birds. Of course, this game is tremendous popular, but an airline Angry Birds? Hard to believe. Well, this photo is fake., but very well done. If fake […]

Jul
29
2011

Ink on ink

The ‘copyright’ of US dollar bills lies with the US Treasury. Printing, publishing or importation, or the making or importation of the necessary plates or items for  printing or publication, of color illustrations of U.S. currency is forbidden. However, reproduction of US currency in color or black and white is permitted as long as the […]

Jul
28
2011

Remarkable designs

Nice and remarkable objects have recently been registered as European designs.  A beautiful chair by the Dutch company Jess Furniture Design,  also a poster, a new bag from Louis Vuitton, outstanding design from Electrolux, the new away shirt of national team England. Beautiful examples of a good manner to keep copycats and competitors on a […]

Jul
27
2011

The Onel-case

Onel trademarks, a company related to Knijff Trademark Attorneys (and MarkMatters.com), is the subject of a very interesting case which will now be presented before the Court of Justice in Luxembourg. Key issue is whether the use of a European trademark, a trademark right in 27 countries, is sufficient in the event this use concerns […]

Jul
26
2011

Look-a-like

Celebrity and fashionista Kim Kardashian is not flattered by the discount store Old Navy using model Melissa Molinaro, allegedly a look-a-like, in its new commercial. Now she’s suing the store for trademark infringement. In The Netherlands we had similar situations of celebrity look-a-likes (or their distinctive voices) being used in commercials. More often than not […]

Jul
25
2011

What what in the butt

Change Legal reports that the copyright infringement case filed by Brownmark Films against Viacom and Comedy Central has been dismissed. The question in this case was of airing the parody amounted to copyright infringement. The supposed infringement concerned the parody of South Park of the clip What what in the butt (the original and parody […]

Jul
23
2011

Saturday: Counterfeit day (7)

Big “fake” news this week. A blog from an expat living in China was reporting on a fake Apple store. This person was happy to see that Apple had opened a store in her neighborhood. But was it Apple? “The store had the classic Apple store winding staircase and weird upstairs sitting area. The employees […]

Jul
22
2011

Bullfighting

When you think of a bullfight you think of a battle between a man and a bull. In this case it is a fight between two bulls and the battle is more a fight on paper. Lamborghini, the famous car manufacturer, has filed a lawsuit against the restaurant Dal Toro in Las Vegas, user of […]